Posts Tagged ‘Website’
First Time Speaker: 4 Tips to Build Your Speaking Career
If you’ve wanted to build your speaking career, but aren’t sure where to start, you’re not alone. Most entrepreneurs and authors I work with who aren’t doing speaking engagements are not always sure where to start, either. Do you start by pitching yourself to a speaker’s bureau? Do you put a speaker page on your…
Read MoreDiscover How These Two Web Design Trends Can Boost Your Engagement
If you’ve ever wanted to say something like, “As far as I’m concerned all web designers can go to you know where!” it looks like your request has been granted. Okay, I’m not talking about what immediately popped into your mind when I wrote that opening with the reference to the “h-word.” I was actually referring to…
Read MoreWhat is an Inbound Marketing Campaign?
According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from…
Read More6 Platforms for eCommerce Success
Having your own Web store is not only exciting, but running it can actually be a lot of fun. Apart from that, an eCommerce website can also help you earn additional income. In fact, you can run your site alongside working a full-time day job. You never know—your online store may just make you more…
Read More5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and will drastically increase your ROI. However, many small companies are unaware of how the following five common SEO mistakes can…
Read MoreQuestioning the Conventional Wisdom of Storytelling and User Experience
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates, while calling into question the conventional wisdom of what makes a good user experience. Ask almost any SEO, or digital…
Read MoreWhat Makes a Good Website in 2015?
Looking to build a new website, or get more out of your existing site? A website can be an extremely valuable asset to any business; they are a relatively low cost & highly flexible form of advertising. But what do you need for an effective website that generates a return on investment for your business?…
Read MoreLocal SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase…
Read MoreThe 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to…
Read MoreHow Difficult Is It to Reach You?
Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up on your business (or nonprofit) because you made it too challenging for them to communicate with you. Yet, there are so many…
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