Posts Tagged ‘Differentiation’
If You Aren’t Building Value, Someone Else Is!
Customers don’t buy products (even though that’s what’s on the PO). They buy value. They buy the greatest value that’s created for the investment they are making. They are buying both what they’ve experienced in value creation and what they expect over the relationship.
Read More How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
Read More Isn’t Content Marketing Getting Overcrowded?
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!
Read More The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.
Read More The Small Stuff Worth Sweating
Many are familiar with the term, First-World Problems. However, there is also a time to absolutely sweat the small stuff…because doing so can make a significant difference in your results.
Read More 3 Tips for Breaking into a Saturated Market
Let’s say you want to open and ice cream parlor, but there are already 10 in your city. Maybe you want to start a dog walking business but all the pooches are already being walked by the four others who have already established themselves.
Read More Unique, Differentiated, But Are You Relevant?
It’s critical that we differentiate our offerings and solutions from the alternatives the customer is considering. Marketing, product management, and sales all spend endless hours trying to figure out that differentiation, to create that edge. But too often we get it wrong.
Read More How Good Copy Can Make Your B2B Sales Presentations More Effective
I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.
Read More Are Your eCommerce Customers “All Ears”?
With literally thousands of eCommerce sellers out there, how do you persuade the right customers to walk through the virtual doors of your online store?
Read More 7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
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