Posts Tagged ‘Data’
6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the…
Read More3 Ways Data is the Key to Retail Growth
Data is more available and more easily accessible than ever before. However, if you do not know how to access it, or what to do with it when you get it, it doesn’t help you much. If you have the right data and know how to use it, you can grow your retail business exponentially.…
Read MoreThe Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the road. The study, done in partnership with Pegasystems, is entitled “Predicting Routes to Revenue, and found that nearly half of…
Read More3 Things You Must Do if Your Business Experiences a Cyberattack
Face it: the World Wide Web isn’t quite as safe as it used to be. Nowadays, most people live online. It’s where we shop, advertise, manage our money and communicate. Yet the more ways that we start to use the web, the more criminals are inherently learning to exploit weak sites and impressionable users. If…
Read MoreNumbers Make the Conversation More Interesting
Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier to talk about all the stuff we are doing, or…
Read MoreHow to Stay One Step Ahead of Hackers
They can come at you and your small business in waves. Unless you’re not prone to reading the news, you likely know that cyber-criminals have impacted countless American and foreign businesses in recent years. While some of the better-known, bigger companies have been hit, it is not uncommon to hear about smaller businesses also being…
Read MoreThe Benefits of A/B Testing Your Website
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same goes for websites, in 2011 Google ran no fewer than 7,000 A/B tests on their website. Making minor tweaks &…
Read MoreTake Your Customers’ Satisfaction to the Next Level
The foundation of all business success depends on keeping your customers satisfied and coming back. However, today’s businesses must overcome a sluggish economy and increased competition. Here are three ways to drastically increase your customers’ satisfaction and make sure you keep them loyal to your brand. Elicit Feedback According to the Small Business Administration (SBA), simply…
Read More10 Tips for Small Business IT & Data Security
Small businesses are an important part of the economy since they can have a large footprint on business and commerce, both offline and online. But is providing service and support enough? There is a growing need to protect customers and their data to ensure their safety and security. Related Articles: Digital Security: Effective Data Protection…
Read More5 Important Online Security Tips for Small Businesses
You probably hear about a major data breach in the news at least a few times a month, and they rock some of the world’s largest corporations to the core. Yet large corporations are not the only targets for hackers. The information you have on the computers in your office is often just as valuable,…
Read More