Posts Tagged ‘Customer Acquisition’
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are…
Read More4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are…
Read More7 Easy Ways to Attract New Customers to Your Restaurant
As a restaurant owner, you have to be on the ball. The restaurant industry is extremely competitive, only an individual who is creative, proactive and innovative can keep a restaurant running. It goes beyond just having a great menu or keeping your prices down. You have to think out of the box, try unusual things,…
Read MoreWho Already Trusts You?
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new…
Read More4 Cheap (or Free) Customer Acquisition Strategies for Your Online Business
Facebook ads. Google ads. Instagram ads. Twitter ads… You’d be forgiven for thinking that ads on social media are the only, or dare I say it, the best way to market your business these days online. But there are other effective ways you’re probably overlooking. And you don’t have to spend a dime on marketing…
Read MoreA Bird in the Hand
Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different – check your marketing budget. What percentage of it is spent on your own bird in the hand – your…
Read MoreOne Thing
In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for them. Ironically, this all boils down to doing less, to focusing on just one…
Read More7 Classic Marketing Tools for New Customer Acquisition
Acquiring new customers is invaluable during the early stages of a business. Even the critically-acclaimed, AARRR framework startup metrics model, which helps raise businesses to heightened success levels, puts acquisition at the beginning of your path to success. While new customers are a critical component for any business, consumers today are more sophisticated with a…
Read MoreNot Every Dollar is a Good Dollar
If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t…
Read MoreFollow These 5 Tips to Acquire New Customers
Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer base will help, but you might be starting from scratch. To find their first customers, new business owners usually rely on salesmanship skills or innovation. We aren’t all top-notch salesman, and…
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