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Home / Archives for Customer Acquisition

Customer Acquisition

5 Customer Acquisition Strategies For 2021 & Beyond

Dec 16, 2020 By Igor Zagradanin

Image Source Customer retention has been the buzzword that marketers have been talking about the most in recent years. 70% of marketers believe that it’s cheaper to retain customers than to attract new ones. But while that may be true, it doesn’t take away from the fact that in order to retain customers, you must […]

Filed Under: Relationships Tagged With: Customer Acquisition

Why Do Customers Leave My Website?  Part 3

Nov 30, 2020 By Ian Dalton

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site.  But […]

Filed Under: Sales and Marketing Tagged With: Customer Acquisition, Website

5 Best Practices for Turning New Customers into Loyal Customers

Apr 1, 2019 By Meredith Wood

If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind, many owners don’t position their business to focus on how to keep their existing customers. According to Invesp, it costs […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Customer Acquisition, Customer Loyalty, Presentations

Stop Chasing Customers You Can’t Help!

Mar 29, 2019 By Dave Brock

I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious: “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality, however, is that sales people waste too much time chasing customers they can’t help or worst, customers that don’t want/need […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Customer Acquisition, Lead Generation

4 Ways to Boost Your Company’s Growth Through Customer Referrals

Mar 4, 2019 By Parker Davis

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Customer Acquisition, Growth, Referrals

4 Ways to Boost Your Company’s Growth Through Customer Referrals

Mar 4, 2019 By Parker Davis

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Customer Acquisition, Growth, Referrals

7 Easy Ways to Attract New Customers to Your Restaurant

Feb 26, 2019 By James Cummings

As a restaurant owner, you have to be on the ball. The restaurant industry is extremely competitive, only an individual who is creative, proactive and innovative can keep a restaurant running. It goes beyond just having a great menu or keeping your prices down. You have to think out of the box, try unusual things, […]

Filed Under: Marketing Your New Business Tagged With: Customer Acquisition, Restaurants

Who Already Trusts You?

Jan 23, 2019 By Drew McLellan

If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new […]

Filed Under: Relationships Tagged With: Customer Acquisition, Customer Loyalty, Trust

4 Cheap (or Free) Customer Acquisition Strategies for Your Online Business

Nov 12, 2018 By Vikas Agrawal

Facebook ads. Google ads. Instagram ads. Twitter ads… You’d be forgiven for thinking that ads on social media are the only, or dare I say it, the best way to market your business these days online. But there are other effective ways you’re probably overlooking. And you don’t have to spend a dime on marketing […]

Filed Under: Advertising and Lead Generation Tagged With: Customer Acquisition, Digital Marketing, Website

A Bird in the Hand

May 22, 2018 By Drew McLellan

Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different – check your marketing budget. What percentage of it is spent on your own bird in the hand – your […]

Filed Under: Relationships Tagged With: Customer Acquisition, Customer Loyalty

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