It has been said that it costs five times as much to acquire a new customer than it does to retain an existing one. If you want your business to gain long-term success, customer retention should be among the top priorities on your list. Customer onboarding software can be a valuable asset in meeting this […]
Customer Acquisition
3 Proven Strategies for eCommerce Customer Acquisition
Each business sector has strategies for building a customer base. But for eCommerce, customer acquisition presents specific challenges. By implementing a few proven strategies, eCommerce acquisition becomes much simpler and offers long-term success. When you know your best customer as well as the best way to reach and retain them, your eCommerce business will rise […]
7 Best Ways to Gain More Accounting Clients & Improve Your Bookkeeping Business
Increasing clientele is critical for any accounting business whether big or small. After all, a larger client base equals more profit and the ability to create long-term connections with returning clients. Source: pexels.com However, there are several alternatives to attracting new accounting clients, and it can be difficult to determine which ones will be most […]
8 Great Ways Your New Business Can Impress Your Leads
To run a successful business, you must ensure that several key factors are in place. However, knowing how to impress potential customers is undoubtedly one of the most important features. Without clients and sales, nothing else you do will matter. Here are eight simple steps that will ensure you reach the right audiences and encourage […]
5 Customer Acquisition Strategies For 2021 & Beyond
Image Source Customer retention has been the buzzword that marketers have been talking about the most in recent years. 70% of marketers believe that it’s cheaper to retain customers than to attract new ones. But while that may be true, it doesn’t take away from the fact that in order to retain customers, you must […]
Why Do Customers Leave My Website? Part 3
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. But […]
5 Best Practices for Turning New Customers into Loyal Customers
If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind, many owners don’t position their business to focus on how to keep their existing customers. According to Invesp, it costs […]
Stop Chasing Customers You Can’t Help!
I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious: “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality, however, is that sales people waste too much time chasing customers they can’t help or worst, customers that don’t want/need […]
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are […]
