Meatball Marketing: Why Live Connection is the Fastest Way to the Sale

salesman holding cutting board with assorted cheese in store

In today’s digital landscape, connecting with customers often feels impersonal. Emails, blogs, and social media posts, while great ways to connect with customers, can lack the human touch that fosters genuine relationships. What drives sales faster than anything else is the power of live connection—humans connecting with humans—in creating impactful, memorable interactions that drive sales.…

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6 Fatal Mistakes Business Owners Make

a business owner busy at work

It’s challenging to start a business no matter what stage of life you are in currently. But, with today’s access to blogs, podcasts, seminars, and webinars, there is a wealth of information out there to help you minimize your mistakes and maximize your success. Having started more than 15 businesses and selling three of my…

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3 Proven Strategies for eCommerce Customer Acquisition

Each business sector has strategies for building a customer base. But for eCommerce, customer acquisition presents specific challenges. By implementing a few proven strategies, eCommerce acquisition becomes much simpler and offers long-term success. When you know your best customer as well as the best way to reach and retain them, your eCommerce business will rise…

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8 Great Ways Your New Business Can Impress Your Leads

To run a successful business, you must ensure that several key factors are in place. However, knowing how to impress potential customers is undoubtedly one of the most important features. Without clients and sales, nothing else you do will matter. Here are eight simple steps that will ensure you reach the right audiences and encourage…

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5 Customer Acquisition Strategies For 2021 & Beyond

Image Source Customer retention has been the buzzword that marketers have been talking about the most in recent years. 70% of marketers believe that it’s cheaper to retain customers than to attract new ones. But while that may be true, it doesn’t take away from the fact that in order to retain customers, you must…

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Why Do Customers Leave My Website?  Part 3

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site.  But…

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5 Best Practices for Turning New Customers into Loyal Customers

If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind, many owners don’t position their business to focus on how to keep their existing customers. According to Invesp, it costs…

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