How to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones), the local map listings are one of the first things people see when they search for a local service or…
Read MoreHow to Build a Strong and Supportive HR Department
It’s a fact of business life that people are an organization’s greatest asset. The whole cycle of recruiting the right personnel and creating an environment where they can give of their best for the benefit of the business and themselves depends largely on effective HR (Human Resources). A strong and supportive HR department will help…
Read More7 Questions to Ask Yourself When Choosing a Franchise to Buy
You’ve decided you want to buy a franchise, consulted a franchise attorney, and confirmed you have the means to move forward. Now comes the fun part: deciding on a franchise. From retail stores and restaurants to professional services and home-based businesses, the landscape of opportunity is vast and open for you to explore. As you…
Read MoreWhy Using Big Data Mitigates Risk and Helps Construction Businesses Take Flight
Construction companies that adopt technology to accelerate delivery can achieve real efficiencies. But if they aren’t also gaining insight from the project data, they’re missing a major opportunity. It’s like building a better, more powerful jet engine, then never actually leaving the ground. Digitizing all those construction documents creates a wealth of information, but most…
Read MoreHow to Improve Your Website Copy
Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where they read and engage with your content. According to Clutch, the top three digital marketing channels businesses use are social media…
Read More4 Actionable Tips to Improve Your Website Speed
When you’re on the Internet, you can’t help but be impatient. With research showing that 47% of consumers expect a website to load within 2 seconds or less, and about 40% would leave if it takes more than 3 seconds, you could easily lose out a lot if you have a slow loading site. In…
Read MoreYou Have to Know When to Quit
I recommend you read Nat Eliason‘s piece No More Struggle Porn. He’s attacking one of the more pervasive startup myths around, the idea that the struggle itself, the overwhelming and overpowering struggle that pushes everything else out of your life, is a good thing. He defines struggle porn as: I call this “struggle porn”: a masochistic obsession…
Read MorePrinted Envelopes: The Valuable and Underestimated Marketing Tool for Small Businesses
It is no secret that the majority of marketing campaigns today are focused on the e-commerce arena where competition has gradually shifted to thanks to technology advancements. As an entrepreneur, it is easy to get caught up in a constant chase to solidify your online presence to the point of losing touch with other basic…
Read MoreHow to Hire the Right Team for Your Small Business
Finding and hiring the perfect team for your small business is no small task. Startups have to be careful about who they hire, since the potential risks are much higher than a mid sized company or large corporation. You need team members who are dedicated, talented, and ready to help your company grow. Here are…
Read MoreTax Planning for Gig Economy Workers: Everything You Need to Know
Whether you’re an Uber driver or a financial consultant, a private fitness trainer or a freelance graphics designer, you’re part of the expanding gig economy. As a self-employed person, you essentially have your own business. With that comes the responsibility of paying taxes. Here’s everything in a nutshell you need to know about tax planning…
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