Home > Sales and Marketing > Marketing Innovations > Smaller B2B Companies Outdo Larger Ones on Content Marketing

Smaller B2B Companies Outdo Larger Ones on Content Marketing

Here’s a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy. Almost half of smaller businesses (48%) have a documented content strategy, compared with 41% of large organizations, according to a newly released study from the Content Marketing Institute and MarketingProfs.

And, get this…

Small companies are more likely than large companies to have someone who oversees content marketing strategy (78% vs. 58%)! Now, that surprised me. You’d think the larger companies could better afford to hire someone or outsource content marketing.

Now, guess which tactic the majority of respondents chose as the most effective tactic? The old-fashioned in-person event! Not much technology involved in meeting face-to-face, is there?

Which content marketing tactics are working best for your business?

This article was originally published by Elaine Fogel

Published: October 11, 2013
2027 Views

Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.