Do you own a successful business? Do customers frequently tell you that you should consider franchising your business? While customer loyalty is a hallmark of a thriving business, and franchising is one of the most effective methods for growing and expanding a business, there are several other crucial factors to evaluate in order to determine whether franchising your business is the right growth strategy to pursue.
A trained social psychologist, Cuddy studies the dynamics of power and judgment in human communication. Body language influences how we perceive others, although we might not realize how dramatically it affects us.
Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you'll want to do and the greater the chance that you'll succeed.
In any business venture between two parties, both parties are interviewing and evaluating each other. There is no difference in a franchise/franchisee relationship. For the franchise company to be successful and therefore a good investment for potential franchisees, a fair amount of vetting must be done not only by the potential franchisee, but by the franchisor.
If you have office space, you can look for ways to optimize it to support the type of culture you want to have—even if you're a small-business owner. Here are some things you can try to use your office space to support and maintain your culture.
A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you're about to start a business (or maybe are thinking about rebranding an existing business), you've probably been brainstorming for the perfect name.
Each day is filled with important activities for a small business owner. C.J. Pascuzzo of 9 Round Kickbox Fitness in Decatur, Georgia, shared with us how he organizes his day and manages his time to keep the business running smoothly.
Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today's crowded market, it is especially important.
Changing the physical location of your business is an exciting process, but it can also be quite stressful. There's a lot to do and consider throughout the transition, like how to alert your clients to the change and whether or not you should keep your current business phone system.
You may be an ambitious and energetic person planning to start on your own. But ambition and energy alone aren't sufficient to take you to the next level. I have met, observed, and studied several entrepreneurs. I have found that they possess some specific traits that played a key role in the eventual success or failure of their businesses.