6 Ways Businesses Can Give Back to the Community

There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating...

10 Strategies for Building a Business with Influence

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize...

Grow By Creating Markets, Versus Killing Competitors

For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from...

Your Business Needs PR Buzz—Here’s How to Create It

Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their...

Infographic: Branding for Small Business and Startups

My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how...

What is Your Marketing Doing to Develop a Better World?

Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has...

How to Be the (Best) Face for Your Brand

In an ideal world, our products and business plans would speak for themselves, and all we would have to do is drop them into...

7 Reasons You Should Care About Your Brand Voice

I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small,...

Startup Marketing Should Skip Traditional Advertising

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of...

The Case for Lower Case: A Rebranding Conundrum

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it...

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