Use Psychology to Design a Great Logo

Designing a great logo is key if you want to give the best impression of your business. Not only will you give a clearer...

10 Pocket-Friendly Marketing Ideas

The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player...

Your Brand as Bait

With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious...

5 Valuable Tips for Startups Harnessing Social Media

Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on...

5 Offline Marketing Tips That Could Save Your Startup

No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the...

Insincerity is Not Good for Your Brand

I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really...

10 Effective Real Estate Marketing Ideas to Jumpstart Your Business

In the real estate business, success depends on plenty of factors, but effective marketing strategies are (or should be) top of the list. In...

A Simple Guide to Setting Up and Marketing Your Business on a Shoestring Budget

Nobody counts the number of ads you run; they just remember the impression you make ~Bill Bernbach Every business, at some point or other, has operated...

The Concise Guide to Writing a Professional Press Release

Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the...

Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards,...

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