5 Fundamental Steps to Ensure Brand Consistency

When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the...

3 Super-Smart Marketing Tips for Small Business

Small businesses are always in the process of building a loyal customer base, developing unique brand identity and gaining customer recognition. During the nascent...

How Good Branding Runs Deeper Than Graphics and Typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill,...

How to Establish an Effective Brand Voice

Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It...

Create a Small Business Focus Group for Insights, Loyalty, and Profits

Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times...

5 Things We Can Learn from T-Mobile’s Customer-Centric Branding Strategy

Until recently, typical industry leaders were distant and indifferent towards the frustrations of their customers. Things are no longer the same. The more time...

3 Clever Ways to Attract New Clients

When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and...

Applying the 80/20 Rule to Marketing and Growth

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You...

The Power of the Subscription Box

Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the...

Content is Still King in Building Your Business

Providing relevant, valuable content is one of the most effective ways to attract new clients and develop a loyal customer base. When you use...

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