Customer Loyalty: The Cold Hard Facts

Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.

Government Contracts: A Win-Win for Everyone

The federal government and small businesses go together like bread and butter. When they work together, the governmental entity gets to work with a specialized small business and often has access to upper management that it would not have otherwise.

Bad Commission Plans Drive Bad Sales Behaviors

I've been at the periphery of a number of discussions about commissions and sales. Usually, they are very polarized discussions, with people on each side taking extreme positions, neither providing useful or data based arguments, neither listening to each other and each reinforcing the others' positions.

Sales Tips: Feel, Felt, Found

What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The "feel, felt, found" formula gives you a way to handle that objection.

Use Non-Aggressive Upselling to Gain and Keep Customers

Upselling is the art of helping a customer understand that they can't live without something they didn't know they wanted. It's about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.

10 Key Steps to Build Rapport on the Phone

At a recent sales conference I took notes as the keynote speaker argued that our words account for only 7 percent of our communication effectiveness. Tonality accounts for 38 per cent and body language 55 per cent.

Being Interested in Your Customer

The old saying goes, “People don’t care how much you know until they know how much you care.” The best thing you can do for you and your business is to truly care about your customers, to find out how you can help them and what you can do for them.

How to Build a Powerful Sales Team

Your salespeople need to be the very best you can find, and great salespeople can be hard to find. On any given sales team, a small percentage of the force does a majority of the business, and your goal is to increase the percentage of your team that is making big contributions to your sales totals. Here are a few tips you can follow to build a powerful sales team.

Sales Objections

People can cite hundreds of reasons to not buy something. But ultimately, those reasons all boil down to 4 objections that you might run into at any step in the sales process. If you know your product or service, you can prepare for these objections and have an answer for your prospects.

Better Sales Methods

People are really just interested in two things. They might describe them a hundred different ways, but here is what they are interested in: How much does it cost, and what will it do for me? If you can answer those questions, you are on your way to a successful business.

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