In business and startups, a "sense of urgency" is a good thing. Yet many entrepreneurs confuse this with a "sense of emergency," which insidiously saps the life from their business.
One of the most important things any business needs to do in order to survive in the long term is reinvent itself. Every day, you have to be open and willing to change, never letting yourself get locked into a single way of doing things.
Crowdsourcing is to operational problem solving what cloud computing is to computational resources and memory. With one difference: crowdsourcing is in the real world, while "the cloud" is in the virtual.
The ultimate compliment that any entrepreneur can get is that they can "see around corners." This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.
When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
In business, you have to constantly try new things, because most of the things you try won't work. It doesn't mean they weren't worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail in order to reach success.
When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.
At Shop It To Me, we believe companies can disrupt a market and have long-term loyalty not just by building a great or insanely fun product, but by building an indispensable product.
This year is more than halfway through. You had every intention of making 2013 "the year of the customer" for your business, but you just haven't found the time or resources to make the changes you planned. Well, it's not too late to put more focus on the customer experience.