How to Use Social Media for Customer Service

Imagine this: your customer leaves your business and has a poor experience. Instead of telling your staff, she tells her friends on Twitter.

Your Customer’s Tennis Ball

My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs—apparently at a museum for...

Customer Experience Lesson from a Superstar Athlete

Recognized as one of the greatest basketball players to ever play the game, Earvin "Magic" Johnson is also successful in business, perhaps even more so. He is known for guiding typical suburban businesses into urban America.

How to Manage Customer Relations on a Budget

Customer service is one of the highest priorities for any small business. Good customer service creates good customers. Good customers are reliable source of...

How the Right Customer Service Can Boost Your Customer Following

While working to entice new customers is important, it is far less expensive to retain current ones. Great customer service is a sure-fire way to earn customer referrals, which will in turn go the extra mile towards building your commercial rep.

But Can I Trust You?

I can’t guess how many times I’ve written about trust over the past ten years. I’ve talked about the importance of the know •...

A Step a Month to Better Customer Service

We all resolve to do better in a New Year, but how many of us really make a plan? What if you had a concrete plan for customer service improvement for each month of the year?

How Easy is It to Do Business with You?

Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you're...
6-golden-rules-for-handling-customer-complaints

6 Golden Rules for Handling Customer Complaints

Most employees hate complaints. They don't like having to deal with customers who call or visit their store or office with a complaint. What they don't understand is that a complaint is actually a positive thing. You can't always meet every customer's expectations.

Surprise: Men and Women are Different

Loyalty programs that include both men and women must consider the way that men and women view loyalty. Even though many companies see the marketplace from a unisex perspective, genetics and chemistry demonstrate that differences do exist between sexes.

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