Think about it. Do you spend the majority of your time and energy working on your passion or trying to improve your weaknesses? If you're like most of us, it is the latter.
Real business strategy is mostly just focus. It's about what you don't do, sort of like how a marble sculpture is formed by what's removed from the original block. Focus on what you and your business do best, what you do better and different, and then focus on a specific set of potential customers and focus again on building exactly what they want or need.
I don't want to be a strategist. Yeah, like you, I like to be a thinker. I like analysis. And strategy sounds cool. But the term strategist is too much pomp, arrogance, a relative of using utilize instead of use, or at that point of time instead of then.
Over the years, I have devised countless numbers of checklists to keep my staff running efficiently. What I have found is that effective checklists specify every task that must be accomplished without skipping any significant details.
Rebranding has to be more than business as usual with different letterhead. Culture and brand have to align, and they have to start at the top. Rebranding is an opportunity to reinvent your company from the inside out.
New findings released from a study conducted by Securian Financial Group show that many small business owners plan on leaving their companies within the next decade, but most do not have any type of exit plan or proper future outline for their entrepreneurial endeavors.
We tend to move towards what we pay attention to. You don't want to let your competitors determine your marketing strategy, and that's exactly what's going to happen if you spend too much time and energy keeping an eye on their activities.
We all have things that we want to achieve in our lives—getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on.
For those of you who have survived start-up and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status.
Businesses really need to make sure everything they are involved in is in line with their missions. Every once in a while I see a company making a strategic decision, not because of the money, but because it is the right thing to do.