When you are a small company competing with a large company, it comes down to who has the most resources to find new customers. Sadly, the outcome is predictable. The larger company has more resources to spare and can spend more money on advertising than a small company can afford. This is why more than […]
Yelp
Yelp Killed the “Soft Opening”—What Can You Do About It?
I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a few that live up to his expectations. He was excited when he saw that a new Mexican Restaurant was about […]
State Supreme Court Decides in Favor of Nasty Reviews
The Oregon Supreme Court recently reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them are a combination of powerful, important, and yet also full of problems. Users care and we generally love the idea […]
Help with Yelp: Responding to Negative Reviews
67 percent of users are influenced by online reviews when making a purchase (Moz). Customers rely on reviews to find brands that will provide them with the best – product, service, experience, you name it! Taking the time to communicate with both satisfied and dissatisfied customers is extremely important via review and social mediums, particularly on Yelp. Yelp reviews […]
Why Does Yelp Rank Higher Than My Website?
If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes […]
What If My Restaurant Has Bad Yelp Reviews?
Like any small business, restaurants are not immune to a bad Yelp review here and there. In fact, when it comes to Yelp, restaurants are the most prone to either side of the spectrum.
Pay Attention to Yahoo: Yelp Partnership Focuses Local Search Back at Yahoo
Now that Yahoo is partnering with the popular directory Yelp, its importance for local search will dramatically go up. This is big news for any business that serves local customers.
5 Reasons a Social Media Presence is Important for a Small Business
Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.
Best Practices When Using Yelp for Business
It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.
