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Home / Archives for Yelp

Yelp

How to Spot Fake Reviews on Google, Yelp, Etc.

Apr 29, 2020 By Elvin Web Marketing

Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating her problem we found that the problem of fake reviews was widespread and wrote an article detailing our findings (read our article on fake reviews by local guides). The problem hasn’t […]

Filed Under: Customer Service, Run and Grow Tagged With: Reviews, Yelp

7 Free Digital Marketing Resources to Improve Your Small Business

Feb 12, 2019 By Devin Caldwell

When you are a small company competing with a large company, it comes down to who has the most resources to find new customers. Sadly, the outcome is predictable. The larger company has more resources to spare and can spend more money on advertising than a small company can afford. This is why more than […]

Filed Under: Online Marketing Tagged With: Digital Marketing, Facebook, LinkedIn, Twitter, Yelp

Yelp Killed the “Soft Opening”—What Can You Do About It?

Dec 27, 2016 By Susan Solovic

I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a few that live up to his expectations. He was excited when he saw that a new Mexican Restaurant was about […]

Filed Under: Creating a Plan Tagged With: Feedback, Getting Started, Reviews, Yelp

State Supreme Court Decides in Favor of Nasty Reviews

Apr 22, 2016 By Tim Berry

The Oregon Supreme Court recently reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them are a combination of powerful, important, and yet also full of problems. Users care and we generally love the idea […]

Filed Under: Online Marketing Tagged With: Amazon, Google+, Legal Issues, Reviews, Yelp

Help with Yelp: Responding to Negative Reviews

Apr 19, 2016 By SEER Interactive

67 percent of users are influenced by online reviews when making a purchase (Moz). Customers rely on reviews to find brands that will provide them with the best – product, service, experience, you name it! Taking the time to communicate with both satisfied and dissatisfied customers is extremely important via review and social mediums, particularly on Yelp. Yelp reviews […]

Filed Under: Online Marketing Tagged With: Communication, Feedback, Reviews, Yelp

Why Does Yelp Rank Higher Than My Website?

Mar 10, 2016 By Elvin Web Marketing

If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes […]

Filed Under: Online Marketing Tagged With: Reviews, Website, Yelp

What If My Restaurant Has Bad Yelp Reviews?

Apr 17, 2015 By David Goldin

Like any small business, restaurants are not immune to a bad Yelp review here and there. In fact, when it comes to Yelp, restaurants are the most prone to either side of the spectrum.

Filed Under: Customer Service Tagged With: Customer Experience, David Goldin, Online Strategy, Reviews, Yelp

Pay Attention to Yahoo: Yelp Partnership Focuses Local Search Back at Yahoo

Mar 11, 2014 By Spencer Frandsen

Now that Yahoo is partnering with the popular directory Yelp, its importance for local search will dramatically go up. This is big news for any business that serves local customers.

Filed Under: eCommerce Tagged With: Google+, Local Search, Search Engine Optimization, Spencer Frandsen, Yahoo, Yelp

5 Reasons a Social Media Presence is Important for a Small Business

Feb 28, 2014 By Toffer Grant

Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.

Filed Under: Online Marketing Tagged With: Communication, Facebook, Feedback, LinkedIn, Social Media, Toffer Grant, Twitter, Yelp

Best Practices When Using Yelp for Business

Feb 20, 2014 By SEER Interactive

It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.

Filed Under: Online Marketing Tagged With: Customer Experience, Online Strategy, Reviews, SEER Interactive, Social Media, Word of Mouth, Yelp

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