Posts Tagged ‘Word of Mouth’
What Your Customers Say About Your Brand Really Matters
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it. The Boston Consulting Group Brand Advocacy Index (BAI) tells us what really matters is what people say—their word-of-mouth recommendations. “Direct word-of-mouth recommendations from…
Read More7 Tips for Maximizing the Power of Brand Advocates
For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets.
Read More 8 Ways to Grow Positive Word-of-Mouth About Your Business
Small businesses around the world say that “word of mouth” is the most effective marketing tool out there. A study by Infusionsoft tells us that 62 percent cited it as their best marketing tactic—almost two times as effective as email, which was ranked as number two at 34 percent.
Read More Offline Conversations Rule for Millennial Word-of-Mouth Marketing
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
Read More How to Turn Your Best Customers into Referral Machines
You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects?
Read More Best Practices When Using Yelp for Business
It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.
Read More Do You Know Who Your Brand Cheerleaders Are?
Who are the people who say good things about your business or nonprofit organization? Do you know? “Fans” aren’t the same as customers. Further, not all “customers” are equally committed to a brand.
Read More Building a Fan Base for Your Franchise Business
During your franchise search, you’ve probably seen photos of long lines at grand openings and stories of people driving from far away when a new franchise location opened just to get a taste of their products.
Read More VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
Read More Building a Brand Means Going the Extra Mile
When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
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