Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting […]
Word of Mouth
Reviews: You Like Us, You Really Like Us!
As we approach 2019, we’re delving into the channels that you really need to consider as you map out your marketing and sales efforts for the coming year. Previously we’ve covered: Video Podcasting Infographics and visual representation Webinar and webcasts Building your email list Multichannel Marketing Now, I want to call your attention to the […]
This One Thing Makes All Marketing Boom or Bust
For local businesses, one “marketing engine” drives results for all other marketing efforts. Fine tune that engine and your marketing costs will plummet and sales will boom. Fail to keep that engine running smoothly and your marketing costs will skyrocket and sales will go bust. What is this “marketing engine?” Online customer reviews. Customer reviews […]
3 Reasons Why Customer Service Should Exceed Expectations
In our last article, we discussed 4 Steps to GIVE Exceptional Customer Service. Now we want to go over some of the key reasons why it is so important that customer service should be exceptional—to exceed expectations. If customers are receiving exceptional customer service, they would naturally have a tendency to return to the same store […]
7 Step Checklist for Successful Ecommerce Promotions
E-commerce is making huge inroads and is fast becoming the medium of choice for most buyers in the U.S. According to a U.S Department of Commerce report, the e-commerce market is witnessing a steady incline since 2014. The overall e-commerce industry is continuously growing and outpacing its retail counterpart quarter after quarter, while the retail […]
Elephants and Customers Never Forget
According to a study by Dimensional Research on The Impact of Customer Service on Customer Lifetime Value, it turns out that elephants aren’t the only ones who never forget! Customers are right there with them, especially if it has to do with a BAD experience! After defining good and bad customer service experiences (referenced in previous […]
Word of Mouth Works: A Different Perspective
Everybody knows that word-of-mouth is a major component of customer satisfaction. Most everybody thinks that most word-of-mouth is negative. There has been some interesting research done lately that gives a different perspective of word-of-mouth. A shopper survey performed by Brick Meets Click suggests that positive experiences may occur more frequently than negative experiences. They asked […]
Let Your Customers Help You Make It Memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. While your competitors can match your prices, copy your products or services and even hire away your […]
Consumer Reviews: The Only Currency
Consumer reviews are easier to make and access than ever before. There was a time when you actually had to talk to someone, or talk to someone who talked to someone else who was willing to tell you what they thought. Then, when business websites came on the scene, there was sometimes an option to […]
What Your Customers Say About Your Brand Really Matters
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it. The Boston Consulting Group Brand Advocacy Index (BAI) tells us what really matters is what people say—their word-of-mouth recommendations. “Direct word-of-mouth recommendations from […]
