Increase Conversion Rate with Great Landing Pages

The goal of advertising online is to increase conversion rates – a term which refers to the number of people who decided to visit the website and purchase the products and services. All forms of advertising are directed towards convincing potential customers to buy. Several factors affect the potential increase in conversion rate. One of…

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Make These 5 Small Changes & Watch Your Website Grow

Most businesses today have a website, and the fact is, you have to have a website if you want to be successful. Many businesses forgo a physical location entirely, instead electing to operate totally online from the beginning. Websites are so popular because of how easy they make work that would take humans hours. Here…

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Impact of Visually Appealing Websites on Branding

The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective, although there are different tactics to consider and approaches to try out when it comes to designing the look and…

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How Much Does a Website Cost: 2021 Price Estimates

Let’s discuss a question commonly asked by startups and seasoned business owners alike when getting a new website: how much does it cost to make a website? Some people assume websites are prohibitively expensive while others think they can be done in a few hours and for a couple of hundred dollars. Neither extreme is…

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Why Do Visitors Leave My Website?  Part 4

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. The…

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5 Essentials to Know Before Building a BigCommerce Website

Image by StartupStockPhotos from Pixabay If you’re thinking about building your own eCommerce website, you’re probably considering which platform you can use to do so. One of the most popular choices is BigCommerce, a platform that currently powers over 34,000 websites and is specifically designed for eCommerce websites. BigCommerce comes with amazing features that can…

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Why Do Customers Leave My Website?  Part 3

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site.  But…

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6 Marketing Ideas for Small Businesses

When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter what industry and market you’re in. Just because you can’t spend millions of dollars on advertising the way the Fortune…

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How to Promote Your Vacation Service On Your Website

If you have a vacation service, such as pony rides, a bus tour, or accommodations, then you should self-promote yourself in a big way with your own website. You will be surprised just how many of the B&B accommodations there are in tourist spots that do not have a fully functioning website. You should self-promote…

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