The Art of Landing Page Design (for Non-Artists)

Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do its job day and night, rain or shine. The…

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3 Must-Haves for Your Small Business Microsite

A microsite employs different branding techniques to reach a new target audience, produce more interest in your brand and result in new leads. According to the Content Marketing Institute and SproutWorth, over half of content marketers for B2B and B2C companies are seeing results from creating these sites, which typically have a URL separate from…

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Improve Your Landing Page Conversion Rate in 3 Steps

Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. How? It’s simple. We use the same guiding principle that we do for other content: “Am I generating valuable content that can be found and wanted when target customers are…

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7 Reasons Your Content Marketing Isn’t Working

We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of…

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10 Types of Websites You Can Build with WordPress

WordPress is one of the most popular platforms for developing websites. It has a host of useful plugins and themes that make it a suitable content management system for different kinds of websites. WordPress is an easy to develop platform and helps in developing scalable business websites. It is a search engine friendly platform and…

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Creating the Perfect Landing

If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or pricing…

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Use SEO to Grow Your Business, Not for Rankings

82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins. Too often, SEO is considered something…

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5 Ways to Increase Conversion Rate by Tweaking Your Forms

Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where your target audience stop and ask, “Do I really want to hand over my contact information?” That being said, improving…

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Is Your Website Losing You Customers? Here’s How to Fix It

If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become a customer, growing your business in the process. Unfortunately, for many businesses, this just isn’t the case. I can’t tell…

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Why Search Rankings Aren’t Everything

In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last few years, search engines have significantly changed the way they operate. While search rankings still have some value, they are…

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