Posts Tagged ‘Website’
Beginner’s Guide to Google Webmaster Tools
So, what is Google Webmaster Tools? Well, it’s certainly a case of ‘the clue is in the name.’ Google Webmaster Tools’ (GWMT) is an incredibly important toolset allowing website managers to communicate with Google and adjust how the search engine sees your site. It also helps them to spot and alert you to malware attacks.…
Read MoreLocal SEO: On-Site or Off-Site SEO?
Off-site SEO is difficult but will pay dividends down the road. More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO—both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site…
Read More3 Essential Web Sales Methods for Small Business
Looking back, starting an online wine club (mine is called Uncorked Ventures) having never sold anything online, nor a single bottle of wine, was silly. Or stupid, depending on how honest I’m willing to be. One thing that I definitely knew too little about, was the actual process of selling online. Here’s five parts of…
Read MoreWhy Your Site Needs Guest Bloggers
Even in the days of social media, running a blog can be a great way to advertise your small business. If you blog consistently enough, you may have heard of guest blogging. Guest blogging can take the form of letting other workers write a blog post when they normally would not, or even letting those…
Read MoreImportant Things to Do BEFORE Designing Your Website
Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression users have of a website are as much as 94% design-related. Northumbria and Sheffield Universities 75% of user judgment about your…
Read More5 Reasons Every Business Should Invest in Link Building
If you’re looking for a boost for your website, either in search rank or sales numbers, link building is going to be the strategy with the most potential by far. Link building is pretty much exactly what it sounds like—you convince other sites to create links pointing back to your own website, usually by giving…
Read MoreThe Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what engagement means to them based off defined goals and strategies. However, some…
Read MoreAre Visitors Sneaking In Through Your Website’s Side Door and Missing Your Message?
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many—if not most—of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, the majority of your visitors…
Read MoreSEO for Ecommerce: 5 Steps to Selling More Online!
Building a professional business website, figuring out what to sell online, and generating converting traffic is easier said than done. Even after getting all the above nailed on, it can take years before you actually start bringing in a steady stream of sales. For a startup business looking to compete with industry giants, there is…
Read MoreA Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the front-runners, had to evolve as well. Those companies, like Google, Amazon, and Facebook, set the bar so high that other…
Read More