Posts Tagged ‘Website’
Ensure Your Company’s Success with a Robust eCommerce Shopping Platform
The eCommerce platform you choose for your online store will have a huge impact on its functionality, quality, and success. While finding an eCommerce platform is easy, finding a high-quality, robust platform that’s right for your site may be more difficult. Keep these five features in mind when choosing a platform for your online store.…
Read MoreWhat Should You Know About the Potential Risks of Online Shopping?
Although online shopping makes shopping easier without even setting foot outside the house, it’s also much more convenient for criminals to carry out their cheating antics. A large number of scammers and fraudsters lurk in the digital realm with the aim of luring people and getting their hands-on personal and sensitive information. Using various smart…
Read MoreGoogle’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from multiple niches. From the numerous studies that followed there was a clear indication that health and YMYL (your money, your life)…
Read MoreHow to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones), the local map listings are one of the first things people see when they search for a local service or…
Read MoreHow to Improve Your Website Copy
Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where they read and engage with your content. According to Clutch, the top three digital marketing channels businesses use are social media…
Read More4 Actionable Tips to Improve Your Website Speed
When you’re on the Internet, you can’t help but be impatient. With research showing that 47% of consumers expect a website to load within 2 seconds or less, and about 40% would leave if it takes more than 3 seconds, you could easily lose out a lot if you have a slow loading site. In…
Read More4 Cheap (or Free) Customer Acquisition Strategies for Your Online Business
Facebook ads. Google ads. Instagram ads. Twitter ads… You’d be forgiven for thinking that ads on social media are the only, or dare I say it, the best way to market your business these days online. But there are other effective ways you’re probably overlooking. And you don’t have to spend a dime on marketing…
Read MoreGMB Website: Why You Should Create One
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for a website. Clicking that tab will get you started to building your businesses GMB website. For any business without a website…
Read MoreGMB Questions & Answers: Most Underused Feature?
GMB Questions and Answers first started appearing on Google my Business back in August 2017. Initially only available on android devices, it later rolled out across all devices in early 2018. The feature allows consumers to ask questions such as: Does this restaurant offer gluten free options? How long is a consultation? How long does…
Read MoreKnow Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior isn’t…
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