Webinars are one of the best ways to engage leads and generate sales online. A well-planned webinar, with a good slide deck, can convert between 10%-30% of attendees. That’s a significant conversion rate. On the other hand, a badly managed webinar will generate next to no sales and will attract only a handful of viewers. […]
Webinars
The Mechanics of a Successful Webinar
A while back, we focused a series on the channels too critical for you to ignore in 2019 and one of those channels was webinars. We covered the basics then but now I want to get into the mechanics of executing a webinar well, so when you’ve got your content ready, you get the biggest […]
Webinars: The Teacher is in the House
I’m hoping that you’re finding this series focused on the channels too critical for you to ignore in 2019 has been helpful so far. The channel we are going to focus on today is the redheaded stepchild of the list. I think it is often overlooked or dismissed because it seems a little daunting and […]
4 Content Strategies for Micromarketing
A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing—you can get the margin you need. The difficulty is finding the people […]
Small Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not […]
5 Training Techniques That Actually Work
Choosing the best employee training method can be challenging. You’ll need to consider the methods, how they work, how effective they are, how they fit into your company’s structure and how time and cost effective they’ll be for you. The methods you choose should best equip your employees with transferable skills and different learning styles. […]
Going Beyond Blogs with Your Content Marketing
It’s the cry of content marketers heard ’round the world: “Blog often!” Here are five other types of content that you can offer to gain traction online.
When Marketing Your Franchise, Think Outside Your Walls!
Whether or not you consider yourself an Internet marketing master, FranNet is going to tackle a subject which will give you the tools to increase your customer reach. It’s called the Webinar, and if you aren’t familiar with the term, then get ready for a crash course.
Top 5 Forms of Advanced Content Marketing for Lead Generation
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
