But how do you know whether someone is going to be a good partner or not? It’s not enough to go by someone’s prestige—there are plenty of examples of prominent figures who turned out to be bad partners.
Being surrounded by an entire team that doesn’t feel like they work for you can be a ridiculous blessing. But is there a magic formula that makes work feel like joy, happiness and fun all rolled into a single cupcake you can munch on all day long? You bet there is. It’s culture talking. And walking.
Your customers are one of the main pillars of your business structure. You won’t be able to create a sustainable and profit-generating enterprise if you don’t have people who will buy and patronize your merchandise.
Although it can be lonely running your own business, you must always remember that you are never alone. Take time periodically to remember and honor those who have made it possible for you to have this amazing opportunity.
Work. Life. It’s the war of the worlds. At least, it seems like it. You work all day, and it never seems like you get a break—even when you kick your feet up on the coffee table at home. You’re stressed out, and you’re not getting good sleep.
Instead of talking about principles, we spend a lot of time talking about rules: “Do this, do it this way, don’t do that.” When our rules don’t cover everything, we’re lost. We don’t know what to do. Generally, the reaction is to create more rules.
A major way to increase accountability is to reduce anonymity. Anonymity dilutes accountability. Surround yourself with people who have high expectations for you. Be responsible to yourself first. Lose the pride. Open yourself up to accountability.
When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.