Work vs. Life: How to Achieve a Better Balance

Work. Life. It’s the war of the worlds. At least, it seems like it. You work all day, and it never seems like you get a break—even when you kick your feet up on the coffee table at home. You’re stressed out, and you’re not getting good sleep.
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Everything Begins with Principles

Instead of talking about principles, we spend a lot of time talking about rules: “Do this, do it this way, don’t do that.” When our rules don’t cover everything, we’re lost. We don’t know what to do. Generally, the reaction is to create more rules.
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Anonymity Dilutes Accountability

A major way to increase accountability is to reduce anonymity. Anonymity dilutes accountability. Surround yourself with people who have high expectations for you. Be responsible to yourself first. Lose the pride. Open yourself up to accountability.
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Acculturation and Brand Values

When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
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Tell Past Customers Why You’re Still Relevant

If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
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Core Values Are the Key to Customer Service

Core values affect the customer service experience—for external customers as well as internal customers (employees). They can attract customers to do business with you, and be a motivating factor for employees to enjoy their work and do it well.
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