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How to Do Well by Doing Good: Charity in Business

Businesses give millions of dollars to charity every year. Well, guess what? You can get a boost from charity in business, too. In fact, you can actually do well by doing good. Here’s how.

Why Charity in Business is Good
Charity in business is good because everybody wins. When you give back to your community, you‘re supporting the community that supports you. It’s a way of thanking the people in your community who are doing the hard work of making that community better. Plus, when you, as a business, do charitable works, you draw attention to the charity as well as your own business. That’s good for everyone involved.
Why Doing Good is Good for You
Doing good is good for you because it’s good for your soul. When you do good let’s face it, you feel good. When you donate to a charity or you volunteer your time or even partner with a charitable organization, you feel good. You feel like a better person, you feel good about the people you’ve helped, and you’ve made a difference in the world. Who doesn’t like that?
So what are a few of the ways you can do charity in business? Donate, donate, donate. And I don’t just mean money!
Okay, sure, you can donate money, and you probably should. Charities need money to do more good. Plus, the more money you make, the more you can donate, and that’s good for everyone.
You don’t have to donate money, though. You can also donate your time. Read books to kids. Feed people at a soup kitchen. Organize people from your business to build for Habitat for Humanity or whatever. Take some of that precious free time and turn it into quality time that does good in the world.
Container Store partners with a local nonprofit whenever they open a new store. A percentage of the profits from opening weekend go to the nonprofit, and that makes the volunteers of the nonprofit into a volunteer marketing army for Container Store. Think about it: if they have a massive opening weekend, the donation to the nonprofit is also massive. So the nonprofit’s community spreads the word. It’s win-win!
Charity in business is good for everyone. Charitable organizations win, the business wins, and you personally win. Find a way to do good in the world and you’ll be amazed at the results.
This article was originally published by Susan Baroncini-Moe
Published: October 14, 2013

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Susan Baroncini-Moe

Susan Baroncini-Moe is the author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, a business and marketing strategist, and a Guinness World Records® titleholder. She regularly speaks to audiences of all sizes and has shared the virtual stage with business giants like Michael E. Gerber, David Meerman Scott, Bob Burg, Larry Winget, and Chris Brogan, among others. She and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum. You can find her at http://BusinessInBlueJeans.com and follow her @suebmoe.

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