Posts Tagged ‘Value’
Create a Value Proposition by Knowing Your Target Audience
The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.
Read More Don’t Make the Wrong Partnership: Assume Nothing
But how do you know whether someone is going to be a good partner or not? It’s not enough to go by someone’s prestige—there are plenty of examples of prominent figures who turned out to be bad partners.
Read More Insight Is Not the End—It’s the Beginning
Insight is the starting point. Our Insights should create a dialogue or conversation. It should begin a collaborative process, where we and the customer evaluate what it means for them. If our Insight doesn’t start a conversation, we have failed. If we can’t sustain the conversation, we have failed.
Read More Add Value First, Reap Value Later with Proactive Customer Service Skills
I was teaching about customer intimacy and loyalty when one participant asked, “What if your competitor has already built a close relationship with a customer, and you want to get inside?”
Read More 3 Steps to Create a Local Communication Strategy
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.
Read More Turning Your Value Prop Upside Down
We’re all proud of our value propositions! We feature them in our web sites, we’re trained to brag about them to our customers. Usually, when I hear people describe their company’s value proposition, the focus seems to be all about the company or the product.
Read More How to Turn Your Customers into Company Evangelists
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education.
Read More Compete on Value, Not Price
Instead of chasing the lowest price, you must develop customers who are loyal to you because you have provided them the value they need. Just remember that it is up to you to spell out this value so they understand what they are receiving.
Read More An Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away
When I started out my own business, I made so many mistakes. A year and a half later, the company’s revenue has increased by over 300% and my personal profit has increased by more than that. Want to know the reason? I did two things: I raised my rates and got pickier about the clients I work with.
Read More It Is Not About You
Do you need to have skill and talent to pull off a business? Absolutely. Do you have to be the best person in the room to pull off a business? Absolutely not.
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