Posts Tagged ‘Value’
Who Is the Customer?
Clearly identifying the customer is critical in focusing our sales and marketing where we have the greatest insights, where we have the greatest impact, and where we get the greatest return on our investment in time and resources. Doing this focuses us on the customer where we create the greatest value.
Read More A Sane Approach to Pricing for Someone New to Freelance
How do you handle pricing when you’re a freelancer? What type of freelance business are we talking about? It really doesn’t matter. The situation is similar for bookkeeping, web design, programming and any number of other service businesses that can be handled by a solo practitioner.
Read MoreRefresh Your Enthusiasm for the Job
It is human nature for you and every entrepreneur to fall into a routine of taking care of day to day issues, meetings, communicating with customers and shareholders. But you remember the thrilling days when everything was newer, each decision an event, each milestone something to be celebrated.
Read More 7 Key Elements of a Successful Crowdfunding Campaign
Crowdfunding can be an effective tool for accomplishing your startup goals. Whether you’re looking to jumpstart your marketing efforts, expand your customer base, or reach out to friends and family for funding, crowdfunding provides a platform to rally support around you and your company.
Read More Invention: The Entrepreneurial Curse
Unfortunately, the death knell for many wide-eyed entrepreneurs is that they consider themselves inventors. More specifically, they confuse being inventive with being innovative. And when they do, they run out of cash, time and customers. In other words, they run out of business.
Read More How to Mine Your Customer List for Sales Gold
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
Read More We Misunderstand Lean—But It Is So Important!
Lean has huge traction in about every part of organizations except for sales and marketing. But if you really understand Lean, it becomes compelling for sales and marketing, purely because of the clarity, focus, and simplicity it drives.
Read More A Great Product Will Fail Unless You Price It Right
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
Read More Big Candy Bar Equates to Big Customer Experience
An amenity is something extra you provide your customers. It adds value to their experience. Any company can start to level the competitive playing field by delivering amazing customer service, a great experience and an amenity or two.
Read More Incorrectly Pricing Your Product or Service
Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself.
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