Posts Tagged ‘Value’
The Allure of Low Prices
I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to amaze me how alluring low prices are to sellers.
Read More Content Creation Without a Purpose: An Exercise in Futility
The best advice we could give you on content marketing is to create and share content that is relevant and that provides value to those who follow you.
Read More How Do Our Customers Make Money?
At the core of everything we do as sales people, it’s about making money, that is producing revenue for our companies. But that’s not what drives our success as sales people.
Read More How Do You Differentiate Yourself?
Data shows 53% of customer loyalty is a result of their personal experiences in the buying process. This means the value we, sales professionals, create in the buying process is critical to our ability to win.
Read More Want to Sell More Stuff? Raise Your Prices
Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.
Read More 6 Unique Ways to Stand Out at Your Next Trade Show
Do you want to create strong, lasting connections with consumers and contacts at your next trade show event? Here are some simple, unique tricks you can use to consistently boost your effectiveness and confidence in trade show networking.
Read More The Golden Rule in Selling
There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.
Read More How to Increase Website Traffic Using Evergreen Content
Think of the word “evergreen” itself. That alone should tell you that the content never gets old, maintaining its beauty and value year round. It’s consistently relevant to your target audience.
Read More Guide to Smart Pricing: What Are You Really Worth?
Getting your pricing just right is tricky. There are big downsides to keeping your prices too low. But it’s easy to raise them too high for people to buy anything anymore.
Read More How to Market with Your Prices
Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy
Read More