Posts Tagged ‘Trends’
3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it…
Read MoreTime is Not on Your Side in Content Marketing
If Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing. In Contently’s new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry, 37% of respondents cited time as their biggest challenge in creating effective content. To put this into proportion, last year…
Read MoreColor Trends and Color of the Year 2016
For the first time ever, Pantone picked two complementary colors as its Color of the Year for 2016. Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) play off each other to achieve balance in a world that seems perpetually divided in myriad ways. But what goes into the selection process, and how can you strike…
Read More12 Top Trends in Franchising’s Restaurant Industry
Restaurant franchises had their second biggest month of the year and are responsible for adding two-thirds of the 48,600 jobs created in December 2015. Continuing with the food industry’s positive momentum, here is a specific look at franchising trends in the food and restaurant industry for 2016. According to the SVP of Operations at Applebee’s…
Read More5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…
Read MoreWhat Are the Top Video Marketing Trends in 2016?
In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and preference, and people want products and services that fit into their busy lifestyles. The days of mass television watching and rigorous timetabling seem to be coming to an end. Technology is…
Read More7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon.…
Read More4 Features Your Small Business Phone System Needs for 2016
Sometimes, small business owners don’t think that they deserve the best tech. You might think that only large organizations need cutting-edge technology. Or you might have limited resources that you can spend on updating your technology. Here’s what we think: your business needs updated phone systems. You deserve it. To really compete in the market,…
Read More6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What will digital marketing in 2016 look like? There’s no way of knowing for sure, but below…
Read MoreHow to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money…
Read More