Restaurant franchises had their second biggest month of the year and are responsible for adding two-thirds of the 48,600 jobs created in December 2015. Continuing with the food industry’s positive momentum, here is a specific look at franchising trends in the food and restaurant industry for 2016. According to the SVP of Operations at Applebee’s […]
Trends
5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of […]
What Are the Top Video Marketing Trends in 2016?
In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and preference, and people want products and services that fit into their busy lifestyles. The days of mass television watching and rigorous timetabling seem to be coming to an end. Technology is […]
7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. […]
4 Features Your Small Business Phone System Needs for 2016
Sometimes, small business owners don’t think that they deserve the best tech. You might think that only large organizations need cutting-edge technology. Or you might have limited resources that you can spend on updating your technology. Here’s what we think: your business needs updated phone systems. You deserve it. To really compete in the market, […]
6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What will digital marketing in 2016 look like? There’s no way of knowing for sure, but below […]
How to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money […]
Why Real-Time Marketing is More Than a Trend
Data analytics are powering almost every area of business today, from the way sales teams gather leads to the way leaders make big decisions. Like their colleagues, marketers closely watch analytics, whether they’re connected to search engine rankings or social media engagement. As analytics have grown in popularity, professionals have begun to expect instant access […]
The Next Wave of Manufacturing Industry Trends
Time and technology wait for no one, especially when you’re talking about the ever-evolving, fast-paced world of hardware manufacturing. Not only are advances being made in materials and connectivity capabilities, but hardware VC firms and incubators such as Bolt and Lemnos Labs are flipping the script on the traditional way of doing business—from seed funding to expensive tools and […]
Modern Technology Trends Even the Playing Field
For many small business owners, looking at the next big thing in technology may not always be the top priority. There are finances to manage, employees to retain, customers to please, and a business to build. However, not keeping up with new techs could place you further behind the competition. Knowing what technology trends affect […]
