Posts Tagged ‘Trends’
5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with…
Read More5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence for long term change. Change in the past was slow. Tesla…
Read MoreWhat Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered by a single angry customer…
Read More10 Predictions for the Most Disruptive Tech Trends
Disruptive technology surpasses an existing market, where a new technology replaces the old by making the old outdated. New technologies emerge each day, challenging the existing ones, and can have important ramifications for your business. Below are some predictions for the most disruptive tech trends that can impact your business: 1. Autonomous vehicles These are…
Read MorePrescriptive Selling
I’m seeing a trend toward increasing prescription in selling. By that, I mean marketing, sales enablement, or management are prescribing the activities, actions, scripts, conversations their people should be having. Many of the new technologies seem very focused at providing prescriptive guidance to the conversations sales people have with prospects and customers. At its simplest…
Read MoreLeverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings. Aligning your content strategy with seasonal trends is a great…
Read More5 Crucial Ways to Grow Your Small Business
Are you a small business owner? If so, you’re probably doing your level best to keep your customers happy and find ways of earning new ones, right? Well, there are a number of ways you could go about enhancing and growing your business. Regardless of whether you view success by looking at your profit margins,…
Read More3 Trends Changing the Future of Infrastructure Investment
The world wants more infrastructure—a lot more. Whichever forecast you read, the numbers are staggering. By 2020, China will have completed installation of 31,000 miles of high-speed rail networks. By 2030, homes will need to be built to accommodate an additional 165 million urban dwellers in India. And by 2040, 4,400 GW of additional power-generation capacity will need to be created…
Read More10 Sharp Predictions for Small Business in 2016
The vast majority of successful businesses across the world are not major corporations with tens of thousands of employees. They are the small businesses that make up individual communities. As such, experts know that economies go the way of small business. When small businesses succeed, so does almost every other facet of an economy. Small…
Read More3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it…
Read More