What Are Your Top Priorities for Social Media Marketing?

It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year? As a small-medium business or nonprofit organization, your budget doesn’t allow for big-buck tactics. So, I’ve compiled a list of affordable options based on what some experts and studies are…

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5 Industry-Changing Design and Technology Predictions for 2017 and Beyond

Sometimes the smartest, most innovative thinkers make fantastically wrong predictions. In 1878, electrical engineer Sir William Preece said the telephone would never put “messenger boys” out of business. In 1946, 20th Century Fox exec Darryl Zanuck claimed people would get bored of the TV after its first six months on the market. In 1977, engineer/entrepreneur Ken Olsen…

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10 Important Marketing Predictions for 2017

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…

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4 Major Trends Which Improve Business Decisions Today

I still know some entrepreneurs who boast of simply following their gut instincts, rather than listen to anyone or any data, to make strategic decisions. We’ve all worked with autocratic leaders in large companies who seem to thrive in this mode. They all forget or ignore the high-profile failures that have resulted from some single-handed…

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Here are the Top Colors for Spring 2017!

Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative of what we’ll see in fashion and home decor next spring, it’s always good to keep on top of what’s trending for graphic design purposes. If your business or organization has…

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3 Inbound Marketing Insights from the State of Inbound 2016 Report

It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. The vast majority (85%) of the study’s 4,500…

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5 Ways Media Consumption is Shaping Future Marketing Trends

The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with…

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5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence for long term change. Change in the past was slow. Tesla…

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