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Home / Archives for Transparency

Transparency

How Do You Recognize Transparency?

Jun 26, 2019 By Drew McLellan

Transparency seems to be everywhere in the media lately so it has been only fitting that we have been discussing it. We’ve been studying “mea culpa” ad campaigns and how the marketplace’s expectations around transparency play a role in that. We scratched the surface of how that same expectation influences buying decisions—both from a consumer […]

Filed Under: Open Culture Tagged With: Culture, Solving Problems, Transparency

The Hidden Benefit of Transparency

Jun 19, 2019 By Drew McLellan

Lately, we have been focusing on the “mea culpa” ads that we’re seeing all over the media. Wells Fargo, Facebook, and Uber are some of the big brands that have actively run apology campaigns. The absolute expectation of total transparency is one of the factors driving the need for these campaigns, but that expectation falls […]

Filed Under: Communication Tagged With: Communication, Employees, Transparency, Trust

The Era of “We’re Sorry” Advertising

Jun 5, 2019 By Drew McLellan

There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. I want to explore the origins of the trend and next time we’ll look at some examples and best practices in response to this new normal and the best way […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Mistakes, Transparency

5 Business Warning Signs That Signal Ethical Exposure

Jan 30, 2019 By Marty Zwilling

Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash flow crisis, where you […]

Filed Under: Risk Management Tagged With: Culture, Ethics, Legal Issues, Mistakes, Transparency

7 Pros and Cons of Face to Face Communication in the Workplace

Dec 28, 2018 By Devin Caldwell

Communication is one of the highly valued elements of any business, company, or workplace. Businesses have incorporated various channels of communication as a way of ensuring that workers can efficiently communicate amongst themselves as well as with customers. Such communication comes in handy in facilitating various operations within the business while generally promoting corporate efficiency. […]

Filed Under: Communication Tagged With: Communication, Transparency, Trust

6 Ways to Promote Transparency in a Startup (and Why You Should)

Dec 19, 2018 By Wagepoint

Transparency in the workplace is both a mantra and a model. While it’s true that transparency has become a bit of a buzzword, when actually put into practice it can have a real impact on your business’s bottom line. Namely better communication, ideation, engagement, and loyalty. We’re talking about real transparency here—not just being open […]

Filed Under: Creating a Plan Tagged With: Startups, Transparency, Values

4 Ways to Live It Up and Prosper in the New Marketing Era

Jun 15, 2017 By SmallBizClub Contributor

We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There are many ways in which marketing has changed in the modern era. Here are four tips to help you live […]

Filed Under: Marketing Innovations Tagged With: Innovation, Marketing, Social Media, Transparency

Transparency Leads to Trust

Apr 21, 2017 By Drew McLellan

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people aren’t quite that determined to avoid surprises, but the reality is, especially when it […]

Filed Under: Relationships Tagged With: Relationships, Transparency, Trust

What Wedding Photography Can Teach You About Business Agility

Dec 29, 2016 By SmallBizClub Contributor

All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive, quickly depreciating equipment are among the many challenges that might sound familiar. And I’m a firm believer that the lessons […]

Filed Under: Operations Tagged With: Agility, Branding, Communication, Photography, Transparency

Transparency: The More Things Change…or Do They?

Sep 22, 2016 By Bob Burg

“…{You} must recognize that we are living in a different generation than the one in which {your} father had lived, and that it was possible, in building up an industry such as {his}, to maintain a comparative secrecy as to methods of work, etc. and to keep business pretty much to those who were engaged in […]

Filed Under: Communication Tagged With: Transparency, Trust, Values

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