Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash flow crisis, where you […]
Transparency
7 Pros and Cons of Face to Face Communication in the Workplace
Communication is one of the highly valued elements of any business, company, or workplace. Businesses have incorporated various channels of communication as a way of ensuring that workers can efficiently communicate amongst themselves as well as with customers. Such communication comes in handy in facilitating various operations within the business while generally promoting corporate efficiency. […]
6 Ways to Promote Transparency in a Startup (and Why You Should)
Transparency in the workplace is both a mantra and a model. While it’s true that transparency has become a bit of a buzzword, when actually put into practice it can have a real impact on your business’s bottom line. Namely better communication, ideation, engagement, and loyalty. We’re talking about real transparency here—not just being open […]
4 Ways to Live It Up and Prosper in the New Marketing Era
We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There are many ways in which marketing has changed in the modern era. Here are four tips to help you live […]
Transparency Leads to Trust
I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people aren’t quite that determined to avoid surprises, but the reality is, especially when it […]
What Wedding Photography Can Teach You About Business Agility
All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive, quickly depreciating equipment are among the many challenges that might sound familiar. And I’m a firm believer that the lessons […]
Transparency: The More Things Change…or Do They?
“…{You} must recognize that we are living in a different generation than the one in which {your} father had lived, and that it was possible, in building up an industry such as {his}, to maintain a comparative secrecy as to methods of work, etc. and to keep business pretty much to those who were engaged in […]
5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with […]
7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. […]
Don’t Get Complacent!
When any entity becomes dysfunctional, it all boils down to the same root causes: a blame game where nothing gets done, and everyone getting locked into complacency about the way things are.
