Before you invest in a franchise, you do plenty of research, looking at the financial health and performance of the corporation and of individual franchises. How will you measure the health and performance of your own franchise business?
Tracking Data
Unlock Big Data for Your Small Business
Businesses are fueled by data, which is why the management and processing tools of Big Data are more important than ever. As a small business owner, Big Data can help get your digital world in order and your business running smoothly.
4 Apps to Help Stay on Top of Your Small Business Finances
One of the first bumps in the road is managing the finances. It can become very overwhelming very quickly. In today’s world of technology however, help is easier than ever to find. Following are mobile apps to help you manage your small business finances.
Nothing Small About Big Data’s Potential
Nowadays, both small and large businesses have large amounts of data to manage and analyze, and some companies are finding it difficult to perform this task effectively with traditional data management tools.
4 Ways Google Analytics is Failing You
Analytics are meant to tell a story. And at the end of the day, Google Analytics is a great tool for an overview of metadata, but it doesn’t provide any explanation of where any of those numbers came from.
5 Ways to Perfect Lead Scoring with HubSpot
Have you ever wondered how to separate the sales ready leads from the ones that aren’t quite there yet? The answer lies in the missing link to your current marketing strategy: lead scoring.
Are You Measuring What Matters?
In my later years with the Vikings, we measured and studied the criteria of a successful offense, and it made a huge impact on our team. And believe it or not, we did it by applying lessons I learned on the factory floors of the textile mills of South Carolina and Georgia.
80% of Our Revenue Comes From…
Data is powerful. We’re all enamored with analytics and what they can tell us about our customers and our business. But data can also be very dangerous if we really don’t understand it.
Key Google Tools for Your SEO Campaigns
To ensure your website is ranking well (and continues to do so), it is important to stay on top of the ever-changing rules and regulations of SEO. Google has two of the most effective tools used in the industry, which are vital to ensure your site is performing at its best.
How Do You Know You’re Making an Impact?
For most entrepreneurs, there’s more to starting a business than wanting to make your own hours. Founders of businesses who seek to solve a problem or positively affect their community, or social entrepreneurs, are driven by something greater than the bottom line.
