Posts Tagged ‘Social Media’
Who is an Influencer?
Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to…
Read MoreShould You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using paid social media advertising: Amplify your reach Fit any budget Enhance your targeting Boost brand awareness Maximize your content marketing…
Read More6 Can-Do Steps for Taking Your Business to the Next Level
Small business is the backbone of the economy. If you have a small business, you probably have dreams of taking it to the next level to become a larger business. Here are some steps that will help you do just that. 1. Networking Take the time to talk to people in the industry. Look for…
Read MoreShould Your Brand Be on Instagram?
A while back, I wrote about some of the trends that I thought would be shaping marketing in 2019. Visuals and video were among the tactics I said we would all be wise to explore in the coming year. I still know that’s the case and I thought we should take a more detailed look…
Read More4 Tricks to Improve Your Online Reputation
Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are necessary for SEO to work properly. They might not know that SEO also can affect their reputation online. If customers post negative reviews, those reviews are searchable and will be harmful…
Read More10 Ways to Use Social Media to Grow Your UK Muslim Market
Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time.…
Read MoreThe 7 Best Instagram Tools for Massive Instagram Growth in 2019
If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize…
Read MoreSelling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy…
Read MoreSelling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy…
Read MoreHow to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is…
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