Posts Tagged ‘Social Media’
Humanizing Your Customer Service
Customer service gives your company an opportunity to build a strong relationship with customers at a critical point. If they’re calling for help, then they’re likely frustrated. All too often, customers are greeted by “customer service robots.” Everyone’s familiar with this type of representative.
Read More 5 Great Social Media Analytics Tools
After evaluating lots of social media tools that try to visualize your online presence, your posts, people in your network, and messages in your network, here are some tools that caught my eye.
Read More A 5-Step Beginner’s Guide to Video Marketing
Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and how can you share your videos with the world?
Read More What’s Stopping You From Starting a Business (But Shouldn’t)?
Many people dream of owning their own businesses, but never actually make it happen. There’s always an excuse as to why: You don’t have the money. You don’t know anything about business. The list goes on and on. But if running your own business is truly something you’re passionate about, any of these obstacles can be overcome with a little effort.
Read More How to Destroy Your Social Media Credibility Through Automation
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.
Read More The “You” Makeover
At age 47, Anjezë Gonxhe Bojaxhiu, the woman we know as Mother Teresa, decided it was time to do something different. She’d been teaching in a private school for years and thought she might have more impact elsewhere. I’m going to go out on a limb and say that listening for her next calling was a good idea.
Read More Is Podcasting the Hot New Media Trend?
Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.
Read More Are You Leveraging Your Brand Advocates?
Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.
Read More 10 Laws for Creating an Effective Personal Brand
For many small business owners, they are the brand of their business. It’s about you, as an individual. So what steps should you take to create an effective personal brand? Here are 10 tips.
Read More 7 Ways Your Small Business Can Improve Its Social Media Marketing
If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?
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