Social Media Archives

SEO 101: Learning the Basics

By Mary Ylisela | Jun 28, 2013

It’s hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.

The Social Media Debate: Should You Have Access to a Potential Employee’s Profile?

By Amy Kirkegaard | Jun 28, 2013

If you’re in the market for a job, you know the application process is critical. It’s your chance to sell yourself to the employer, to prove that you can do the job better than anyone else.

7 Tips on How to Create Content for the Social Web

By Jeff Bullas | Jun 24, 2013

Our changing habits, new media preference, and content consumption platforms demand a different way of thinking and practice if we want to maintain relevance in a digital world. How you create content has to adapt to this new environment.

The Top 4 Most Effective Calls to Action on Twitter

By Jeff Bullas | Jun 19, 2013

It’s fun to Tweet but if you want to get results then you need to ask for some action from your viewers and readers. Twitter has run some analytics over 20,000 “Promoted Tweets” that were sampled over a 3 month period.

The Top 5 Social Media Sites for Small Business SEO

By Tyler Tafelsky | Jun 19, 2013

With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

The 3 Best Ways to Manage Change on LinkedIn

By JD Gershbein | Jun 13, 2013

LinkedIn is by no means a static social networking site. It changes, seemingly on the hour, presenting users with new challenges in navigation, negotiation and real world application. Social business moves a light-year per second.

How to Increase Your Revenues from the Comfort of Your Own Desktop

By Ed Fox | Jun 13, 2013

The amount of business generated directly from the web is astounding, and entrepreneurs need not leave the comfort of their internet browser to grow their business. Here are a few tips for increasing revenues on the web.

Visualize Your Data Using iCharts

By Dan Fontaine | Jun 13, 2013

We’ve all been in a meeting where someone is presenting a data set and nothing seems to make sense until they show a chart or a set of charts that present all the information they’ve been discussing in a well-organized, easy to read fashion. That’s exactly the clarity you want to convey when discussing your business.

Tips and Tricks to Power Your Twitter Strategy

By Harry Kierbow | Jun 13, 2013

We all know that social media giant Twitter can be used by businesses to share content and interact with customers, but what are the best ways to maximize profitability from your Twitter marketing strategy?