Posts Tagged ‘Social Media’
Turn “Broadcast” into “Engagement”
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
Read More Are You Contemplating the Upgrade to the LinkedIn Paid Program?
I find that the question asked with the greatest frequency is whether one should upgrade to a paid LinkedIn account. People want to know what the advantages are and when the time is right. My answer: Yes, and you will know when the time is right.
Read More Social Media is a Conversation: Don’t Turn Your Back
Don’t just throw your content out and walk away. Make sure you are accessible and responsive to any feedback coming from your fans. If you do this well, you will see a return on your time spent answering these questions and comments.
Read More 3 Ways to Help Customers Remember You
Every company wants customers that return time after time for their products and services. The fact that they do means they are very satisfied with what you have to offer, and it is repeat business you can count on over time. There is no way to force customers to return to you, but there are a few things businesses can do to make customers want to return.
Read More The Power of Just ONE More Unit
There is such leverage in high gross profit margins once a company is past break-even. Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. The point is that once a company is stable at or above the break-even point, one incremental unit generates robust increases in net profit.
Read More Even in Crisis, Outstanding Customer Experiences Can Put Companies on Top
Not delivering an outstanding customer experience can lead to unfavorable opinions about a brand, and even an entire industry. Many small businesses don’t prepare for a crisis, leaving them susceptible to public criticism and the potential loss of customers and revenue.
Read More How to Unleash the Power of Content
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares.
Read More Using Hashtags on Facebook
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.
SEO 101: Learning the Basics
It’s hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.
Read More The Social Media Debate: Should You Have Access to a Potential Employee’s Profile?
If you’re in the market for a job, you know the application process is critical. It’s your chance to sell yourself to the employer, to prove that you can do the job better than anyone else.
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