Posts Tagged ‘Social Media’
How to Create Your Social Media Marketing Plan of Attack
Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer to peer referrals.
Read More Why Social Media Won’t Save Your Startup
Social media isn’t just for people under 20 anymore. According to Mashable, over 80 percent of small to medium businesses use social platforms for commercial purposes.
Read More Customer Loyalty: The Cold Hard Facts
Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.
Read More 5 Crucial Tools to Improve Your Content Marketing
It’s truly the digital age, and this has greatly changed the way we share news, connect with others, and discover new products. The use of social networking websites such as Twitter and Facebook is prevalent all over the globe, with other websites such as Buzzfeed and Flickr gaining more popularity.
Read More Social Customer Service Equals Positive Experiences
I recently had the privilege of working with an amazing, customer-focused operation. Hy-Vee, a Midwest grocery store chain, impressed me, as I’m sure they impress their customers, with their amazing service delivered by dedicated employees.
Read More 5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
Read More Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
Read More 3 Tips to Increase Brand Identity
The struggle to make a name online sometimes feels like a full-fledged war. And the battle is even tougher for a small business. So in order to survive, small businesses need to increase their brand value.
Read More Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Read More SEO for Social Media
Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
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