4 Mistakes to Avoid in Your Social Media Strategy

Social media has radically transformed the way communication works in all aspects of life, especially in the workplace. If you’re running a business, opting out is not an option. Effective social media use is an indispensable tool for building a customer base, so if you aren’t using social media strategically and consistently, you’re already behind…

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4 Ways to Get Your Customers to Share Your Posts

To be successful in business, you have to engage your customers on a regular basis. You have several options at your disposal. You could choose to send newsletters, write blogs and accept comments, or use social media sites. While business owners should be using a combination of these marketing strategies, they can begin by focusing…

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Social Media Do’s and Don’ts for Home Safety

Home security and social media can be a dangerous mix. Today’s technology and the prevalence of apps like Facebook, Instagram and Snapchat have become extra tools for criminal and marketers alike. And whilst you wouldn’t normally put such platforms in the same category as home security,  the list of safety tools have evolved into more…

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7 Pieces of Advice for Marketing Your SaaS Business

As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business owner, marketing is one of the biggest challenges you will face. You might bring skills and knowledge to the table…

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Why Your Advertising Dollars Should Go to Social Media Influencers

Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the best. Right up until 2004 brands either hired celebrities to endorse and advertise their products or they created characters like…

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7 Social Listening Hacks to Boost Customer Loyalty

The importance of customer loyalty is unquestionable. Making every customer a satisfied, regular customer is an ultimate goal for business owners. However, fostering true customer retention is as far from easy work. You need to be smart, patient and use all those tools out there like a pro. In this digital age of ours, social media…

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Leveraging Social Media to Grow Your Home Services Mobile Franchise

With today’s busy lifestyle of having to balance work, children and the home, mobile home service providers offer consumers a way to more easily manage their day-to-day responsibilities providing them with increased flexibility and less chaos.  Mobile franchisees have built businesses that offer consumers a variety of home services including lawn and landscaping maintenance, mosquito…

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This is Why Facebook is Treating Us as Fools

Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of the…

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3 Best Social Media Platforms for Your Business

In the business world, there is a common perception that to increase your brand presence, you need to be active on every platform out there. This is extremely overwhelming for many businesses, particularly those without a social media coordinator, since posting fun and engaging content regularly can be very time-consuming. But being successful doesn’t necessarily…

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