Posts Tagged ‘Social Media’
How to Make and Use GIFs to Increase Twitter Engagement
Each social media platform has evolved to excel at sharing certain kinds of content and – despite its shortcomings – Twitter is one of the best platforms for sharing news about your business, your blog posts, and certain graphics, especially GIFs. GIFs (Graphics Interchange Format) are those animated mini-movie graphics that last just a second…
Read MoreHow Businesses Will Succeed on Social Media
Any small business worth its salt has a social media presence today where they post articles, interesting blurbs, or new deals. And as social media plays a larger role in our lives, the consequences of social media mistakes can become more severe. But just launching a Twitter account and posting a short blurb is no…
Read MoreLinkedIn Strategies
One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you should be…
Read More4 Mistakes to Avoid in Your Social Media Strategy
Social media has radically transformed the way communication works in all aspects of life, especially in the workplace. If you’re running a business, opting out is not an option. Effective social media use is an indispensable tool for building a customer base, so if you aren’t using social media strategically and consistently, you’re already behind…
Read More4 Ways to Get Your Customers to Share Your Posts
To be successful in business, you have to engage your customers on a regular basis. You have several options at your disposal. You could choose to send newsletters, write blogs and accept comments, or use social media sites. While business owners should be using a combination of these marketing strategies, they can begin by focusing…
Read MoreSocial Media Do’s and Don’ts for Home Safety
Home security and social media can be a dangerous mix. Today’s technology and the prevalence of apps like Facebook, Instagram and Snapchat have become extra tools for criminal and marketers alike. And whilst you wouldn’t normally put such platforms in the same category as home security, the list of safety tools have evolved into more…
Read More7 Pieces of Advice for Marketing Your SaaS Business
As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business owner, marketing is one of the biggest challenges you will face. You might bring skills and knowledge to the table…
Read MoreHow to Push Negative Reviews Down Search Engine Results Pages
Did you know that 75% of Internet users don’t bother scrolling past the first page of search results and consequently, the first five search results get over 75% of the clicks? So what exactly do you do when, say, you get a horrible review online and it’s the first thing that pops up when prospects…
Read MoreWhy Your Advertising Dollars Should Go to Social Media Influencers
Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the best. Right up until 2004 brands either hired celebrities to endorse and advertise their products or they created characters like…
Read More7 Social Listening Hacks to Boost Customer Loyalty
The importance of customer loyalty is unquestionable. Making every customer a satisfied, regular customer is an ultimate goal for business owners. However, fostering true customer retention is as far from easy work. You need to be smart, patient and use all those tools out there like a pro. In this digital age of ours, social media…
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