Posts Tagged ‘Social Media’
How I Break the Twitter “Rules” and Get 108 Million Impressions
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that. You are doing it wrong. You are a robot. But I pressed on. Standing out and breaking conventions takes courage.…
Read More6 Easy Ways to Grow Your Small Business Through Social Media
The power of social media cannot be underestimated when it comes to growing your business. You can easily reach and connect with like-minded people almost instantly. Without the use of social media, your online presence would be non-existent. Many users rely on social media for entertainment, building relationships and for useful information. To see just…
Read MoreDon’t Get Left Behind by Tech: 5 Digital Trends Small Businesses Should Be Following
As the world becomes more and more digitized, everybody—from your average consumer to the world’s top executives—has been forced to deal with and adapt to change on a massive scale. Cybersecurity has proven a more widespread and challenging obstacle in the last couple of years than anybody would’ve predicted, while the rapid pace of technological…
Read More5 Case Studies on Companies That Win at Social Media and eCommerce
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies. Also I came across these rather diverse examples where social media was very evident in producing results. Case Study One: Zappos (Online Shoe Store)…
Read MoreIs Social Media Marketing Really Effective?
It’s hard to believe that social media has been around since 1997 when the earliest networking site, SixDegrees launched! (It doesn’t exist anymore.) During the 2000s, we saw many of our currently favorite sites appear. Now, let’s look at the number of users each site has: LinkedIn: 500 million users (Jan. 2018) Facebook: 2.072 billion (Jan.…
Read MoreWould You Say It If…
Social media has allowed us to connect and converse with those who we might otherwise never have had the opportunity. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints…
Read More4 Fresh, New Marketing Strategies You Should Consider in 2018
The new year is here, so if I were you, I would get started on planning and preparing yourself for new marketing plans for the year. Start by looking back at what you worked on in 2017 and reflect on your year goals; was your 2017 marketing plan successful? What types of existing channels were…
Read MoreTypes of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no…
Read More4 Innovative Strategies to Make Your Lead Generation Soar
Lead generation is the basic fundamental step for small business growth. Without high quality leads from strong prospects, it’s difficult for a small business to grow and achieve higher altitudes of success. Then, how can a small business capture strong leads? Here are a few strategies for small businesses to capture new leads and nurture…
Read MoreSocial Media Tips for Manufacturing Companies from a 10-Year Overnight Success
When it comes to social media for manufacturing companies, John Saunders is killing it. His video channel, NYC CNC, is the biggest for CNC machining and manufacturing on all of YouTube. In terms of numbers, that translates to nearly 200,000 YouTube subscribers and more than 30 million views. Add to that nearly 36,000 Facebook followers and…
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