Posts Tagged ‘Social Media’
Don’t Get Left Behind by Tech: 5 Digital Trends Small Businesses Should Be Following
As the world becomes more and more digitized, everybody—from your average consumer to the world’s top executives—has been forced to deal with and adapt to change on a massive scale. Cybersecurity has proven a more widespread and challenging obstacle in the last couple of years than anybody would’ve predicted, while the rapid pace of technological…
Read More5 Case Studies on Companies That Win at Social Media and eCommerce
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies. Also I came across these rather diverse examples where social media was very evident in producing results. Case Study One: Zappos (Online Shoe Store)…
Read MoreIs Social Media Marketing Really Effective?
It’s hard to believe that social media has been around since 1997 when the earliest networking site, SixDegrees launched! (It doesn’t exist anymore.) During the 2000s, we saw many of our currently favorite sites appear. Now, let’s look at the number of users each site has: LinkedIn: 500 million users (Jan. 2018) Facebook: 2.072 billion (Jan.…
Read MoreWould You Say It If…
Social media has allowed us to connect and converse with those who we might otherwise never have had the opportunity. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints…
Read More4 Fresh, New Marketing Strategies You Should Consider in 2018
The new year is here, so if I were you, I would get started on planning and preparing yourself for new marketing plans for the year. Start by looking back at what you worked on in 2017 and reflect on your year goals; was your 2017 marketing plan successful? What types of existing channels were…
Read MoreTypes of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no…
Read More4 Innovative Strategies to Make Your Lead Generation Soar
Lead generation is the basic fundamental step for small business growth. Without high quality leads from strong prospects, it’s difficult for a small business to grow and achieve higher altitudes of success. Then, how can a small business capture strong leads? Here are a few strategies for small businesses to capture new leads and nurture…
Read MoreSocial Media Tips for Manufacturing Companies from a 10-Year Overnight Success
When it comes to social media for manufacturing companies, John Saunders is killing it. His video channel, NYC CNC, is the biggest for CNC machining and manufacturing on all of YouTube. In terms of numbers, that translates to nearly 200,000 YouTube subscribers and more than 30 million views. Add to that nearly 36,000 Facebook followers and…
Read MoreThey’re Talking About You on Social Media
I think it’s probably the understatement of our generation to say that the troika of the computer, Internet, and social media has completely changed the way everyone does business. Even if you own a single location, Mom and Pop shop – the Internet and social media touch your business. Whether you engage there or not.…
Read More25 Facebook Marketing Tips to Increase Sales
Facebook marketing whether it is for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off and engaged with all sorts of marketing tactics…
Read More