Posts Tagged ‘Social Media’
Facebook Insider Secret: Get a Spring Makeover!
Rina Valan of Brains and Beauty Media shares a Facebook insider secret which will take you to the top of the algorithm and put you first in your followers’ feeds! Do a Spring cleaning on both your business page and your Facebook profile! Every business has a person behind it so make sure you are putting your best…
Read MoreMaking Your Facebook Ads Work
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell. I’m not going to suggest that Facebook ads are for every organization. I don’t believe any medium is. But if you’ve dismissed it without doing your homework, you may be missing…
Read MoreThe Untapped Social Network with 10x the Potential of Twitter
Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t have a MySpace page you were digitally irrelevant. Now there is a generation of teens and pre-teens who don’t even know what MySpace is. Then…
Read MoreYour Voice is Powerful
One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that impact businesses. We can share our expertise to create a position of thought leadership. We can amplify the messages that others create/share by volleying their content to our audiences. Each of…
Read More5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a presence online besides a website may conclude that online marketing is a low priority. But it is precisely those businesses…
Read More11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result, I’ve put this list together of vendors I’ve come in contact…
Read MoreSocial Media Marketing: DIY vs. Hiring a Social Media Company
Social media marketing has become an essential part of growing a business in today’s technologically adept world. There are so many people on social media these days, it makes a lot of sense to take your business directly to their feeds. You have a huge opportunity to take your brand to the next level by…
Read More4 Reasons Your Facebook Posts Get Way Fewer Views
Social media has dramatically changed the face of marketing. Many small business people don’t understand that although social media is marketing, it’s a very different kind of marketing. Social media needs to remain SOCIAL. As a small businessperson, you need to recognize that the copy and tone in your social media needs to be very…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read MoreWhat Does the Facebook Algorithm Change Mean for Your Small Business?
Facebook’s new algorithm will make life harder for many small businesses On January 11th, Facebook announced a change to its news feed algorithm. Over the next few months, the algorithm will come into force. The new algorithm aims to promote content from family, friends, and groups and cut down on messaging from brands. The implications…
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