10 Truths About Content Marketing You Need to Know

It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed.…

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5 Ways to Manage Rapid Growth

Managing rapid growth can be a challenging and daunting task at times, as things are capable of unraveling at any moment in time. This is particularly true for startups as well as young, growth stage companies. There are several steps that you can take to ride out the storm and help to achieve a certain…

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Are Your Small Business Goals Too Low?

National “Reach as High as You Can” Day is on April 14, and no, it’s not a day to make you feel guilty about not doing your calisthenics. For small business owners, it’s a day to ask if your small business goals are what is holding you back. “How can my goals be holding me…

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Have You Set Your Life and Business Goals?

We’ve spent several weeks discussing your vision for success, and whether you could be the next Ford, Jobs or Musk. Now it’s time to make this more tangible, more real—by attaching personal goals to this vision we’ve created together for you. So, your vision tells the world what you want to be as you contemplate…

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Do You Put Your Customers First?

I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves? According to the new MarketingSherpa Customer Satisfaction Research Study, there’s a new term on the marketing scene called, “customer-first marketing” and it’s supposedly different…

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How’s Your Marketing Game Plan Going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather than wait…

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5 Tips for When You’re Feeling Uninspired

Running a successful small business requires work ethic, creativity, organization and much more. With the amount of responsibility required to be an entrepreneur, it’s understandable if you occasionally lose focus. Instead of beating yourself up or accepting defeat, consider these five ways that you can tackle feeling uninspired, and turn it into constructive plans for…

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Are Your Sales Metrics Aligned with Your Business Strategy?

Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations. Like many companies, the customers’ needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to compete. They were investing in new areas, had launched some products to…

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