The case for zero paid media as the new marketing model was highlighted in a recent book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.
Understandably, to have money, you need to save. But, the trick to a successful business is not just about saving money. It is also about actual survival. To survive, a business has to grow. If it does not grow, it stagnates, leading to eventual failure.
It is always an exciting time for entrepreneurs to start a new business and work hard to ensure that it grows. Sometimes, however, the focus on revenue growth overshadows or masks cost decisions that could have been made differently. Here are seven areas where too much money is often spent by new businesses.
One of the major watchwords of the last couple of years is “big data.” Experts talk about how much information a company can glean from its customers using the massive amounts of data that is collected.
When it comes to business insurance, cost is usually the thing at the forefront of every business owner’s mind. While keeping costs to a minimum is important in every aspect of startup, truly making the most of your business insurance is about getting value for your money, and the best deal rather than the cheapest.
While it’s true that most new companies require some degree of startup capital to help get them off the ground, many businesses are surprisingly cheap to open. There are several ways to keep initial costs low when starting a business.
While accepting credit cards helps your business bring in more revenue, it does come with a cost. Don’t be shocked to find out after you start working with a merchant card processor that there are hidden fees.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.