What to Know About Running an Ecommerce Business in 2024

an ecommerce owner excited to be shipping orders to their customers

If you’re thinking about starting an ecommerce business in 2024 or looking to spruce up your existing online store, you’re in the right place. The digital marketplace is constantly evolving, and staying ahead of the curve is crucial to success. We’ll walk you through the essentials of running an ecommerce business today, from understanding your…

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What is Objection Handling? Turning No Into Yes

business person on a call

Nowadays, consumers are faced with more choices and products than they could ever imagine before. To protect themselves and their wallets, consumers have inevitably developed a reflex for saying “no” more than “yes.” But as a salesperson, if you’re absolutely certain that the consumer would benefit from your product or service, how can you overcome…

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Got a Small Business? 5 Smart Ways to Increase Sales

Every small business depends on increasing its sales to drive revenue and support a healthy flow of cash. And your sales team is the best chance you have at growing your business and increase its profits. But some other parts of our business also play a significant role in increasing the sales. And regardless of…

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Should You Focus on Repeat Business or New Customers?

There is an age-old question in marketing of whether it is better to focus resources on existing or new customers. Ideally, you should invest your time and resources into both. However, the reality is that every organization must prioritize. So, you will need to ask and answer this question for your own business. The Value…

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4 Steps to Game the Sales Cycle During & After COVID-19

COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily face-to-face sales interactions are over for the foreseeable future, so what are you…

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Going Beyond the “What” of Activity Metrics

Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We focus on the “what and how many,” for example, “You need to…

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When Less is More!

We have a complexity crisis in our organizations. There is no place where it hits harder than in the sales organization. Just think of what sales people face every day: They have the complexity of working with their customers, each struggling with and managing their own complexity. Multiply that by the number of customers, deals,…

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Is Cold Calling Dead?

In reality, this title is just clickbait. It’s certain to draw all sorts of attention with pundits on either side of the issue. Inevitably each shaping their “pro” or “con” arguments based on what they are trying to sell. And every time we get into this discussion, we immediately dive in taking and defending positions…

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The Importance of Pipelines

I am the world’s worst salesman, therefore, I must make it easy for people to buy. ~F. W. Woolworth An entrepreneur had developed a product, and he was doing incredibly well. He was able to afford a great house and employ his entire family, all at very healthy salaries. His business was doing so well…

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