How to Spot Fake Reviews on Google, Yelp, Etc.

Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating her problem we found that the problem of fake reviews was widespread and wrote an article detailing our findings (read our article on fake reviews by local guides). The problem hasn’t…

Read More

How to Manage Online Reviews and Business Reputation

Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the fact is tough. The best way to protect your reputation online is to solicit good reviews proactively, so an occasional negative one…

Read More

How to Grow Your Small Business with Online Reviews

Every time a consumer searches for a product online, they encounter review sites that tell them which products are best or which companies are the most reliable. They see how your small business measures up to its competitors in price, quality, customer service, and anything else previous customers want to share about their experience with…

Read More

Serpstat Review: How Does This SEO Tool Stand Up?

Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a better…

Read More

3 SEO Ranking Factors to Work On in 2019

Every business owner wants to rank in Google. They understand this will be a key piece of their marketing toolkit to bring on new business. One of the biggest mysteries for them is their digital footprint. SEO is a part of that digital footprint that seems to be a foreign language to small business owners.…

Read More

Every Local Business Needs Review Cards

If you market your local business online, you need review cards. They stand out, they get noticed, they drum up more business. Ever searched for the best restaurant in your area? You’ll probably find that the top listings have a load of reviews that testify to the fact they’re the best; that’s no coincidence. Reviews…

Read More

Review: EaseUS Data Recovery Wizard for Mac

Data is truly the currency of our generation. It is the oil that keeps the social and commercial wheels of society moving smoothly. And when data goes missing, everyone involved is affected. For example, imagine a company losing valuable client data from their servers and discovering that no recent backups were taken. That could cost…

Read More

4 Tricks to Improve Your Online Reputation

Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are necessary for SEO to work properly. They might not know that SEO also can affect their reputation online. If customers post negative reviews, those reviews are searchable and will be harmful…

Read More