Ways To Build Your Local SEO for Your Small Business

a person giving a good review on a mobile device

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services or products in their vicinity. Let’s look at some ways to build your local SEO for…

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Savvy Marketing Strategies for Restaurant Owners 

Three people collaborate around a laptop and smartphone at a small café table, with a cup of coffee in the foreground.

As a restaurant owner, standing out in a crowded market and attracting more customers can be a challenge. However, with the right marketing strategies, you can increase your visibility and appeal to a wider audience. Here are some effective ways to market your restaurant and draw in more diners 1. Leverage Social Media  Utilize platforms…

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How Online Reviews Can Aid Small Business Growth

a business owner smiling at positive online reviews

In today’s competitive digital world, small businesses often struggle to get noticed and grow. One powerful tool they can use is online reviews. Online reviews are comments and ratings that customers leave on the internet about their experience with a business. These reviews are important for several reasons, and there are various review tools and…

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How Should You Deal with Negative Online Reviews?

Online customer reviews make shopping and other experiences much easier on the part of the consumer. You can find in-depth reviews for anything you’re thinking about buying. Of course, you have to wade through fake reviews sometimes, including both the good and the bad. On the businesses side of things, customer reviews can have a…

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Here’s Why You Need to Reply to Negative Reviews


No one likes a negative review. It’s all too tempting to sweep them under the rug, or ignore them altogether by focusing on “bigger and better things.” But I can tell you, avoiding some unpleasantness isn’t the answer. Especially when it comes to protecting your business’s reputation, and how your customers—and potential customers—view you. Replying…

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How to Find Trustworthy Supplements on Amazon

By 2027, the global market for dietary supplements will reach $231 billion. Many of these sales are made online, and 77% of online supplement sales take place on one platform: Amazon. While this platform does provide customers with convenience and a wide selection of products, the quality of Amazon supplements is a growing concern. Supplements…

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Do You Know Your Team’s Talent Quotient?

Many small business owners don’t think they have time to effectively evaluate and develop their employees, but this is fatally flawed thinking. Understanding the talent of the people on your team not only allows you to effectively determine who is your next rock star, and who may need to be escorted out but most importantly…

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How to Get Ratings and Reviews for Your Small Business

A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company of several different tour guides, tour companies, restaurants, and venues. Every one of those businesses survives and…

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3 Steps to Great Customer Reviews

“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a number of technical and start up issues my laptop was facing. I would definitely recommend…

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Are You Making These 5 Marketing Mistakes

Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that there’s a high bounce rate on your website. If that’s the case, you could be making some crucial marketing errors. …

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