A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company of several different tour guides, tour companies, restaurants, and venues. Every one of those businesses survives and […]
Reviews
3 Steps to Great Customer Reviews
“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a number of technical and start up issues my laptop was facing. I would definitely recommend […]
Are You Making These 5 Marketing Mistakes
Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that there’s a high bounce rate on your website. If that’s the case, you could be making some crucial marketing errors. […]
How to Spot Fake Reviews on Google, Yelp, Etc.
Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating her problem we found that the problem of fake reviews was widespread and wrote an article detailing our findings (read our article on fake reviews by local guides). The problem hasn’t […]
6 Online Review Strategies Essential to Improving Your Brand Awareness
In this technological age, online relevance is the most important thing for every business, influencer, and brand. If you do not have constant online presence, it would be impossible for you or your brand to be recognized in this fast-paced world. One of the best tools you can use online is to have reliable online […]
How to Manage Online Reviews and Business Reputation
Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the fact is tough. The best way to protect your reputation online is to solicit good reviews proactively, so an occasional negative one […]
How to Grow Your Small Business with Online Reviews
Every time a consumer searches for a product online, they encounter review sites that tell them which products are best or which companies are the most reliable. They see how your small business measures up to its competitors in price, quality, customer service, and anything else previous customers want to share about their experience with […]
4 Awesome Holiday Link-Building Tips to Grow Your Business’s Search Traffic
The winter holidays are just around the corner, which means most people—consumers and businesses alike—are beginning to think about the best ways to show they care. For many, presents to loved ones are high on that list, as is participating in volunteerism and charity, but for organizations, there is one way to give that doesn’t […]
Serpstat Review: How Does This SEO Tool Stand Up?
Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a better […]
3 SEO Ranking Factors to Work On in 2019
Every business owner wants to rank in Google. They understand this will be a key piece of their marketing toolkit to bring on new business. One of the biggest mysteries for them is their digital footprint. SEO is a part of that digital footprint that seems to be a foreign language to small business owners. […]
