Here are some symptoms that show you need to change what you are doing. Each of these foreshadowed a major shift in our business direction, strategy and outcomes.
Reinvention
Objects May Be Closer Than They Appear!
I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out.
What Rebranding an Organization Really Means
Rebranding has to be more than business as usual with different letterhead. Culture and brand have to align, and they have to start at the top. Rebranding is an opportunity to reinvent your company from the inside out.
Agility: The New Currency of Growth
Whether you are David and Goliath, Blockbuster and Netflix, the Encyclopedia Britannica and Google, agility is the new currency of growth. There’s more bad news for the heavyweights because even when they LOVE the lumbering giant, the little guy can unwittingly bring him down.
The Evolution of Marketers
We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
Adaptability the Key to Long-Term Survival
One thing we can be certain about is that nothing is certain—no matter how much we plan. While planning is critical and necessary, no plan is a guarantee.
Expanding Your Company: 5 Tips Every Business Owner Needs to Consider
As a business owner, the best way to make more money is to generate more business. But isn’t that the question of the year? How as a business can I grow my customer base and in turn make more profit?
Think Like a Social Entrepreneur: Wrong, Backwards, and Fast
To a social entrepreneur, the status quo only means that someone, somewhere, abandoned the quest for true innovation. While other people unblinkingly follow the rules, social activists and trailblazers disregard conventional wisdom.
8 Ways to Tell if Your Startup is Ready to Innovate
What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible.
What I Finally Got About “Unlearning”
Unlearning has become a popular concept recently. At first, I didn’t pay a lot of attention to it, I tended to think it a clever play on words. But over time, I’ve started to grasp the importance of “unlearning.”
