4 Ways to Modernize Your Marketing Team

Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
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3 Secrets of Companies That Have Made a Comeback

Big-shot companies throughout the world, at some point of their operating lifespan, have witnessed market risks or operating risks and failure. These companies have, however, managed to regain the trust back and rule the market as pioneers through their strong leadership, hard work and correct advertising strategy.
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Embrace the Right to Pivot

Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace.
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The LALA School of Marketing

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO?
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