Change is directly related to what is currently happening on a daily basis within your organization, and leaders need to communicate change at the right time and in a way that will make it clear how change will impact team members.
4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
The 7 Stages of Facing Change in Business
Sometimes change in business comes when you least expect it. Things are going along perfectly, and then BOOM. A big client leaves. A competitor moves in across the street. Something happens that changes, well, everything.
Leaders Need to Change First Before Organizations Change
A common theme that has emerged throughout my years of experience as a leadership expert is that creating change within an organization starts with leadership.
How to Get Your Team to Buy into Organizational Change
In my experience as a leadership expert and consultant, change is never easy. It is not easy for leaders, managers, or employees. Change poses a threat for most people, especially when it comes to their career or position within their organization.
3 Secrets of Companies That Have Made a Comeback
Big-shot companies throughout the world, at some point of their operating lifespan, have witnessed market risks or operating risks and failure. These companies have, however, managed to regain the trust back and rule the market as pioneers through their strong leadership, hard work and correct advertising strategy.
Embrace the Right to Pivot
Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace.
Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
The LALA School of Marketing
Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO?
As the Cupcake Crumbles: What Small Businesses Can Learn
You don’t want to be a one trick pony because eventually customers will tire of the same old, same old and move on. You may hang on for a while, but most likely if you don’t diversify your offering and keep up with market trends, your business will fail.