Look at practically every large corporation in the United States, and you can find some effort they have made to promote being and fighting climate change. Even businesses we often think of as being bad for the environment, like BP, proudly display their efforts to promote alternative, cleaner energy. Are all these business going green […]
Public Relations
Your Business Needs PR Buzz—Here’s How to Create It
Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their business to dedicated third party service providers. While this is cost effective, it can still be a drain on the resources for small businesses since a lot of these service providers […]
Tools of the Trade: 4 Resources That Will Help You Start Your Own Business
Individuals who have decided to start their own businesses should note that there are multiple resources they can use to keep the company growing. Here are four tools of the trade that may prove particularly beneficial for your organization: Content Marketing Services In addition to regularly attending seminar events, make sure that you tap into […]
How to Take Stunning Photos to Promote Your Business
Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your business. Nor are they gorgeously designed product images. They feature people—and relevant people. Here are some tips to get the best shots to promote your business. Include People in Your PR Photos Your first […]
How to Use PR to Get Your Website on the First Page of Google
If potential customers can find your website really easily, then you’re guaranteed more income, right? So, when someone is searching for terms related to your business, you want your website to rank highly on the Search Engine Results Pages (SERPs). There are several ways your PR efforts can help your website feature high up in the […]
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you enjoy it, if you’re good at it and have time to do it, then do it yourself. If you don’t, […]
5 Free and Easy Ways to Promote Your Small Business Today
TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business is it? OK, so let’s get on with this. Tell One Stranger You Meet About Your Business In a supermarket […]
Are You Accidentally Doing Public Relations?
According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that public relations is any communication that benefits both the sender and the receiver. It delivers a value to everyone in […]
Does Your Franchise Need a Press Release?
When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches? Public relations, the flip side to the marketing coin, is one tactic that could help you increase the number of […]
The Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical […]
