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Home / Archives for Public Relations

Public Relations

PR Strategy: Start with the Basics

Sep 24, 2020 By Graeme Patfield

Your company’s reputation plays a major role in the success and survival of your business, which is why PR companies like Polymedia PR Agency exist. As part of managing your company’s reputation, the message, the approach and the media links within your business are all achieved and maintained by your PR department or an external […]

Filed Under: Marketing Innovations Tagged With: Public Relations

5 Essential Tips to Manage a PR Crisis  

Aug 3, 2020 By Graeme Patfield

Every business is vulnerable to a PR crisis or issues that are impossible to predict. The current pandemic is an obvious example, but even in “normal” times, crisis management can be needed for issues as wide-ranging as staff caught in criminal acts, financial worries, customer service complaints or emergencies such as fire and flood. Crisis […]

Filed Under: Communication, Leadership, Strategic Planning Tagged With: Public Relations

How to Tick Off Journalists with Your PR

Dec 5, 2019 By Elaine Fogel

Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]

Filed Under: Marketing Plans Tagged With: news, Public Relations

The Importance of Small Business PR

Oct 24, 2019 By Oliver Michaels

If PR to you conjures up images of Ab Fab types quaffing Champagne at client meetings without doing anything productive you could be forgiven for shunning the idea of PR. But there are some very good reasons not to—as Rose Calendars explains. The Chartered Institute of Public Relations (CIPR), defines PR as “the planned and sustained […]

Filed Under: Marketing Your New Business Tagged With: Branding, Public Relations

5 Financial Incentives of Going Green That Might Not Have Occurred to You

May 15, 2018 By Aaron Lee

Look at practically every large corporation in the United States, and you can find some effort they have made to promote being and fighting climate change. Even businesses we often think of as being bad for the environment, like BP, proudly display their efforts to promote alternative, cleaner energy. Are all these business going green […]

Filed Under: Green Initiatives Tagged With: Energy Saving Tips, Green Business, Health, Public Relations

Your Business Needs PR Buzz—Here’s How to Create It

Apr 6, 2018 By Anand Srinivasan

Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their business to dedicated third party service providers. While this is cost effective, it can still be a drain on the resources for small businesses since a lot of these service providers […]

Filed Under: Marketing Your New Business Tagged With: Events, Public Relations, Surveys

Tools of the Trade: 4 Resources That Will Help You Start Your Own Business

Aug 22, 2017 By SmallBizClub

Individuals who have decided to start their own businesses should note that there are multiple resources they can use to keep the company growing. Here are four tools of the trade that may prove particularly beneficial for your organization: Content Marketing Services In addition to regularly attending seminar events, make sure that you tap into […]

Filed Under: Personal Readiness Tagged With: Content Marketing, Getting Started, Public Relations

How to Take Stunning Photos to Promote Your Business

May 8, 2017 By Katy Pollard

Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your business. Nor are they gorgeously designed product images. They feature people—and relevant people. Here are some tips to get the best shots to promote your business. Include People in Your PR Photos               Your first […]

Filed Under: Marketing Your New Business Tagged With: Marketing, Photos, Public Relations

How to Use PR to Get Your Website on the First Page of Google

May 1, 2017 By Katy Pollard

If potential customers can find your website really easily, then you’re guaranteed more income, right? So, when someone is searching for terms related to your business, you want your website to rank highly on the Search Engine Results Pages (SERPs). There are several ways your PR efforts can help your website feature high up in the […]

Filed Under: Online Marketing Tagged With: Google+, Public Relations, Website

When to DIY and When to Hire a PR Professional

Apr 24, 2017 By Katy Pollard

It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you enjoy it, if you’re good at it and have time to do it, then do it yourself. If you don’t, […]

Filed Under: Marketing Plans Tagged With: Business Services, Outsourcing, Public Relations

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