Posts Tagged ‘Public Relations’
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you enjoy it, if you’re good at it and have time to do it, then do it yourself. If you don’t,…
Read More5 Free and Easy Ways to Promote Your Small Business Today
TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business is it? OK, so let’s get on with this. Tell One Stranger You Meet About Your Business In a supermarket…
Read MoreAre You Accidentally Doing Public Relations?
According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that public relations is any communication that benefits both the sender and the receiver. It delivers a value to everyone in…
Read MoreDoes Your Franchise Need a Press Release?
When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches? Public relations, the flip side to the marketing coin, is one tactic that could help you increase the number of…
Read MoreThe Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical…
Read More5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence for long term change. Change in the past was slow. Tesla…
Read MoreWhy Small Businesses Should Absolutely Do Their Own PR
PR isn’t usually something many small businesses focus on nowadays. It may be because it’s often thought of as something handled by an external agency, a professional PR firm filled with people who have the gift of working media magic. Now, generally speaking, hiring such people to do your PR couldn’t hurt you and can…
Read More5 Free and Easy Ways to Promote Your Small Business Today
Twenty minutes. That’s all you need. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business is it? OK, so let’s get on with this. Tell one stranger you meet about your business In a supermarket…
Read More11 Things to Know Before Hiring a PR Agency
Rewarding relationships involve give and take on both sides. To get the best from your PR freelancer or agency, make sure you have answers to these 11 questions before you pick up the phone to them for the first time. What is your business? What is your business? Where did begin? Where is it today? Describe…
Read More5 Keys to Handling an Unexpected Social Media Disaster
PR isn’t quite as simple as it used to be. Thanks to the almost farcical activist nature and real time updating of social media networks like Twitter, Facebook, Tumblr and more, now everything is politicized in spontaneous hashtag campaigns. While this may be off-putting to many, the keyboard warriors of social media are simply gleeful…
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