For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.
Product Development
Invent Your Opportunities
You never know which opportunity will end up being the one that really turns into something big, but if you don’t ever try, then you’ll never get anywhere. You have to always be thinking, always moving, always improving. The one thing you can’t do is sit back and wait for things to happen to you.
How Do I Innovate?
It’s easy to say that businesses need to innovate. But it’s a lot harder to actually do it! Successful innovation comes from your business’s core insights—the way you think and the way you use your resources, knowledge, and skills.
Reinvent Yourself Every Day
For a business to be able to grow, it needs to be flexible enough to adapt to changes as they happen. You have to be willing to examine everything you do with a critical eye, and reinvent yourself every day. Never take a strategy for granted!
What Options Do You Have for Recycled Paper?
When it comes to being green, buying and using recycled paper is near the top of people’s minds. It’s an obvious option, since we can both recycle our own paper usage and then in turn use recycled paper. We see it in action. But what are your options when it comes to using recycled paper?
What Products Can Help Make Your Office More Green?
There are lots of things you can do to make your business more environmentally friendly, including a lot of things you wouldn’t ordinarily consider “green.” This guide will break down the categories of products that can help make your business greener, one small step at a time.
Green Business Standards and Certifications
Environmentally conscious consumers look for products and services that have been certified by credible organizations. Do you know if your products are eligible for any certifications? This guide outlines some of the most well-known certifications and standards in a wide range of industries.
Getting Your Business Green Seal Certified
Many businesses pursue certifications for their products that they are environmentally friendly. But did you know that it’s possible to get your entire company certified? Green Seal offers a company certification for businesses that meet rigorous green standards in every aspect of their operations.
Marketing Basics
Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.
